Hello my people, after sending close to 1000 cold messages I just conducted my FIRST sales call of my life for the agency I'm building from scratch. I went through a sales training last year, I probably spent 3 hours on mock calls in the past couple days to practice, and probably another 3-4 building my sales script.... all of that to just absolutely mumble and stumble through the whole call. Unfortunately wasn't able to close this client on the call BUT she was super interested, was happy with the price, and expressed she wanted to move forward after aligning with her cofounder. I'll be following up and hoping to close her this week as my first client. In the mean time, back to sending more cold messages 🫠

Hello hello, thank you so much for visiting! My name is Laura Cohen and I am building an agency from scratch in the evenings and weekends in hope of escaping corporate hell. I've never launched a successful business (yet), I have no agency experience, I've never taken a sales call, and tbh I sometimes have no idea wtf is going on. I'm making this group as a place for anyone and everyone to come build with me! I'll be posting real raw wins and losses, tips, resources, and some good ol' banter. I often find myself feeling hugely disjointed between my goals and my social group - wanting to build something bigger, but not always having people around me who are in that same “builder” phase. Think of The Messy Middle as a lowkey space to vibe out with other builders, learners, and hustlers. No IGesque influencer fluff, no highlight reels, just real day-to-day progress. If that sounds like your vibe, welcome!!!!! 🤝Let’s build.