@Christine Berencz Reframing is one of the most underrated skills an advisor can build, so I'm with you on that. Where we differ is what I do when price shows up at all. Cheap, good value, low, whatever the wrapper, I tend to step back. 😂 Not because those are bad people. It's usually a sign they haven't done the work to figure out what they actually want, and I prefer cients who know what they want and need, Think about a car dealership. Almost nobody walks in and says, "I want a cheap car." They know the type, even what brand, what they need it for, and the features that matter. When travelling, most people skip that process entirely and default to price as the sole decision driver. We have access to air tickets, but it's not as advantageous as other travel opportunities. The standard is ID-90, which is 90% off the Y fare, and honestly, most often the published fares are the same or lower, so it's not worth the hassle. I pay for mine and expense them all :)