Skool quote of the day

I was talking with @Chris Tangredi about YT in a commend thread and figured others might get something out of it. Now...I'm not a YT guru. I teach guitar. I probably can't help you grow your YT channel, and if you don't teach music I probably have no idea what video would work in your area. But...I have about 10M views over 3 years, a couple videos with over 100k views, and almost 30k subs. I also have recent videos that got less than 1,000 views, so take this as you will... 1) I write every video to one specific person Not “my audience.” One person. It's “Tim” - the student I helped the most and who bought all my products and was fun to teach. I’d picture what confused him, what he’d try, what he’d say, where he’d get stuck, what would finally click… and I wrote to that guy. 2) Title + thumbnail matter most (because you can’t teach someone who didn’t click) It’s all about the curiosity gap. You want "Tim" to think he knows what it's about (it'll help with xyz) but he isn't sure how, only that'll it'll work fast. So I put real effort into: - The pain they feel (for me it's embarrassment playing in public - emotional stakes) - Identity upgrade (sound professional > technique upgrade) - A situation (someone hands you a guitar, at a campfire, etc...) - A time / number (instantly, 2 min, 5 min, 1 thing, etc.) I've found taking ideas from other niches works better than copying other people. But it took me 100 tries to find 5-10 things that translated from cooking or finance or bootube to guitar. 3) I have a plan for every video My basic flow is: - Hook (reinforce the title/thumbnail so they instantly feel “I’m in the right place”) - this is scripted and I read it from a teleprompter - Right into the teaching (no long intro, no throat clearing) - these are bullet points. - I also plan at least 1 CTA to my Skool - usually after my 1st point (which is always the biggest win). - I end abruptly by saying 'now that you can (thing they learned in this video), you'll need to (next thing), and this video will teach it too you.' Often the video I plug is a VSL for my skool community. Not super salesy, but 'here's my teaching philosophy, come check it out for free.'

Books have years of life boiled down to a couple hours of pages giving you quantum leaps in your life and business. I've read so many books over the year (some audiobooks some physical). Here are the books that gave me the biggest leaps to multiple 6-figures online. MINDSET MUST READS The Charisma Myth by Olivia Fox Cabane | How anyone can master the art and science of Personal Magnetism | Has helped me tap into the charisma I need no matter what room I'm in The Breakthrough Experience by Dr. John F. Demartini | A revolutionary new approach to personal transformation | Read this if you hate your life and struggle with the challenges in life. This gave me the WISDOM to find the gratitude in each moment including the lowest places of my life, cancer, generational trauma, rejections, etc. | He has a live breakthrough experience that is work, you will accomplish the most you've ever accomplished before at that event, it's mind blowing beyond belief. SKILLSET MUST READ The Culture Code by Daniel Coyle | The Secrets of Highly Successful Groups | This is more important than ever, AI and screen time are taking away human connection and community for most folks. People will need a sense of belonging somewhere to feel good. You are the creator of that space. Must read for skool builders. The general psychology of humans involves Reptilian brain (survival mode) & Mammalian brain (emotional and social). This helps you sell to people using the Mammalian brain instinct while creating amazing spaces for people to hangout. FUN READ Project Hail Mary by Andy Weir | From the author of the Martian | This was a great fun read my friends all read it together and we're going to see the movie when it comes out in march

I have made a point to say im cutting down or pairing back. but i wanted to do a touch more.....but how ? So here goes I am in jack's VIP Group. i have spent many hours talking, thinking bouncing ideas around, strategizing, etc. I am so impressed with @Jack Robinson that i am making a pubic declaration of Intent. I am Paying member in multiple groups, that are built around growing your group. They are everywhere. But I am some impressed with Jack that i have shut those others down so that I can focus. So quite literally putting my money where my mouth is. i so believe in this fellow i want to send him a DM and state so but i thought this might be a touch more effective. APPRECIATE YOU Mr. @Jack Robinson you mom(parents) should be proud !! and that is from dad to 17+ foster kids,

Something I’ve noticed about myself. My self doubt explodes in the evening. I start second guessing everything from the day, nitpicking every error or misstep, embarrassment sets in, shame, guilt, the whole works. It’s happened enough times I now say to myself “it’s the end of the day. It’s okay. You’re tired. Go to sleep.” And then I wake up and my world hasn’t ended and I have peace again.