The Barrier to Video Creation Just Dropped to Zero Had a podcast episode with Dani Dufresne, an Emmy-winning producer who literally started her career cutting physical film by hand. And it got me thinking about where we are right now with AI video tools. I've been experimenting with Sora 2 lately, and I gotta tell you—it's wild what's possible now. I pulled out some old lyrics I wrote back when I was fronting a rock band in Japan (yeah, that was a thing). These songs never got recorded. Never saw the light of day. Just notebooks full of words that used to mean something. So I started creating short music videos for them using Sora 2. And here's what hit me: We're living through the death of gatekeeping in video production. What This Means for Your Brand Ten years ago, if you wanted video content for your business, you had two options: 1. Hire a production company (expensive, slow, requires lots of planning) 2. Do it yourself with whatever camera you had (often looked amateur) Today? You can create video content that looks professional without: - Hiring a crew - Booking a studio - Learning complex editing software - Spending thousands on equipment The Tools Are Here. Right Now. I'm not saying AI video replaces high-end production for major campaigns. Dani's team will still create work that blows AI out of the water for big brand projects. But for the rest of us building our brands? The barrier just vanished. You can now: - Turn blog posts into video content - Visualize customer testimonials - Create product demos without filming - Make educational content without being on camera - Test creative concepts before investing in full production What I'm Learning Playing around with Sora 2 has taught me a few things: 1. Your creative ideas have value, even if they're old. Those lyrics sat in a notebook for years because I didn't have the resources to do anything with them. Now they're becoming something visual and shareable. 2. Experimentation is easier than perfection I can try 10 different visual concepts in the time it would take to plan one traditional shoot. That means I'm learning faster about what resonates.

If you had to pick ONE marketing skill as your superpower, what would it be? And more importantly... how are you using that power to take over the world? 😈 Are you the Copy Whisperer who can make anyone buy anything with just three sentences? The Data Detective who sees profit in spreadsheets that make others cry? The Creative Genius who turns random Tuesday thoughts into viral campaigns? The AI Wizard who's basically a human-robot hybrid at this point? Drop your superpower below AND shamelessly plug what you do!

I just audited a digital agency that had a 'ghost town' social media presence (37 Facebook followers, months-old Instagram posts) while trying to sell social media services to clients. It got me thinking about my own blind spots...