AI Video is Changing Everything · Amplify Your Brand

AI Video is Changing Everything

The Barrier to Video Creation Just Dropped to Zero

Had a podcast episode with Dani Dufresne, an Emmy-winning producer who literally started her career cutting physical film by hand.

And it got me thinking about where we are right now with AI video tools.

I've been experimenting with Sora 2 lately, and I gotta tell you—it's wild what's possible now.

I pulled out some old lyrics I wrote back when I was fronting a rock band in Japan (yeah, that was a thing). These songs never got recorded. Never saw the light of day. Just notebooks full of words that used to mean something.

So I started creating short music videos for them using Sora 2.

And here's what hit me: We're living through the death of gatekeeping in video production.

What This Means for Your Brand

Ten years ago, if you wanted video content for your business, you had two options:

Hire a production company (expensive, slow, requires lots of planning)
Do it yourself with whatever camera you had (often looked amateur)

Today? You can create video content that looks professional without:

Hiring a crew
Booking a studio
Learning complex editing software
Spending thousands on equipment

The Tools Are Here. Right Now.

I'm not saying AI video replaces high-end production for major campaigns. Dani's team will still create work that blows AI out of the water for big brand projects.

But for the rest of us building our brands? The barrier just vanished.

You can now:

Turn blog posts into video content
Visualize customer testimonials
Create product demos without filming
Make educational content without being on camera
Test creative concepts before investing in full production

What I'm Learning

Playing around with Sora 2 has taught me a few things:

1. Your creative ideas have value, even if they're old. Those lyrics sat in a notebook for years because I didn't have the resources to do anything with them. Now they're becoming something visual and shareable.

2. Experimentation is easier than perfection I can try 10 different visual concepts in the time it would take to plan one traditional shoot. That means I'm learning faster about what resonates.

3. The barrier was never talent—it was access How many of you have great ideas that never happen because video production felt too complicated or expensive?

If you're already experimenting with AI video tools (Sora, Pika, whatever), share what you're learning. What's working? What's still frustrating?

P.S. - The full episode with Dani about the evolution of video production is live on Drop The Mic Marketing. She's got some great insights about when you DO need professional production vs. when you can DIY it with AI.

P.S.S. Check out a few videos made by Sora 2 below. A couple are for some Local SEO ads we're running for Merged Media and the others are just me having some fun.

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