Cheap clicks look like a win. Until you follow them downstream. Here’s the truth… Low CPC doesn’t mean high ROI. It often means low intent. When you optimize for cheap clicks, you attract people who are curious — not committed. What happens next: Sales wastes time. Follow-up slows down. Close rates drop. Ad spend quietly leaks. The real cost isn’t the click. It’s the time and effort spent chasing the wrong people. What actually works: Optimize for intent, not volume. Filter early with clear messaging. Anchor expectations before the click. Example: A campaign raised CPC by 40%. Lead quality doubled. Revenue went up — even with fewer clicks. Same platform. Smarter targeting. Simple takeaway: Cheap traffic is rarely cheap. Let’s make this interactive 👇 Would you rather have 100 cheap clicks or 10 high-intent ones — and why?