Many creators publish thoughtful posts on Substack but still struggle to be found. Search plays a bigger role than most people realize. Substack posts can appear in Google results, inside Substack search, and in topic feeds. A well-structured post can continue bringing readers to you long after the day it was published. That means one well-optimized article can become a long-term visibility asset. Today’s Notes Boost Challenge will help you do exactly that. Create one SEO-friendly Substack post using the simple structure below. Step 1. Choose a Phrase People Actually Search Start with a simple search phrase that your ideal reader might type into Google. Examples: • How to Start a Podcast on Substack • Substack Marketing for Coaches • Grow a Substack Newsletter • Substack Tips for Spiritual Entrepreneurs This phrase becomes the focus keyword for your post. Use it in: • your title • your subtitle • your first paragraph This helps search engines understand what your article is about. Step 2. Use Headings to Structure the Article Headings help both readers and search engines understand your content. They also make your post easier to skim on mobile. Use H2 headings to break your article into clear sections. Examples: Step 1. Choose a Search Phrase Step 2. Use Headings to Structure the Article Step 3. Add Supporting Keywords Think of headings as signposts guiding readers through the article. Step 3. Add Supporting Keywords Naturally You do not need to repeat your keyword constantly. Just include a few related phrases naturally as you write. Example for a Substack podcast article: • Substack podcast setup • growing a podcast audience • monetizing a Substack podcast • Substack podcast tips This reinforces the topic without making the article feel forced. Step 4. Add an Image With a Clear Name and Caption Images can help your article appear in search results too. Before uploading your image, rename the file using your keyword. Example: substack-seo-tips-for-coaches.jpg

How to set up your substack correctly (And Fix the “Profile Instead of Publication” Issue!) If your Substack keeps taking people to your profile instead of your publication, there’s one setting you need to change — and in this video, I’ll show you exactly where it is. Join my Skool community for Substack & podcast coaching, templates, and live work-along sessions: https://skool.com/you-world-order/about Inside this walkthrough, you’ll learn: ✔️ How to access your publication dashboard ✔️ The essential setup steps most creators overlook ✔️ How to choose categories that help you get discovered ✔️ Why annual pricing reduces churn and stabilizes income ✔️ How to set up benefits, welcome emails, and custom pages ✔️ Where to configure your Substack podcast ✔️ And the one setting that ensures your publication actually appears This is perfect for coaches, healers, and spiritual entrepreneurs who want to use Substack to grow their visibility, build community, and create sustainable income. Chapters: 00:00 — Why Your Substack Opens to Your Profile 00:28 — Accessing Your Publication Dashboard 01:03 — The Essential Setup (Name, Logo, Categories, Stripe) 04:35 — Annual Pricing, Benefits & Subscriber Experience 06:50 — The ONE Setting That Fixes Your Publication Page 08:40 — Custom Themes, Pages & Welcome Emails 10:55 — Podcast Setup + Skool Integration 13:20 — Final Tips to Get Visible on Substack ✨ Want deeper support? Join my Skool community for Substack + podcast coaching, templates, and live work-along sessions: https://skool.com/you-world-order/about to become a premium member to get access to the Podcast Launch Magic & Substack Alchemy Intensive please see https://skool.com/you-world-order/plans and to subscribe to Substack - https://hartlifecoach.substack.com

A lot of people think of Substack as just a newsletter platform, but that’s only a small part of what it actually does. Substack can be: - A newsletter - A place for long-form writing - A home for video - A home for podcast episodes - A space where everything lives together instead of being scattered 🔥That’s why it works so well for visibility. Instead of creating separate content for every platform, Substack gives you one place to publish first. From there, content can be shared outward to wherever you’re promoting. Visibility is not about creating more content Most creators already have content. Old blog posts YouTube videos that are still relevant. Podcast episodes that are no longer getting seen. Interviews, talks, or trainings sitting in folders. Substack makes it possible to bring that content back to life. Posts can be refreshed. Videos can be embedded. Podcast episodes can be shared as audio, writing, or both. Long content can be broken into smaller pieces. Nothing has to be brand new to be visible again. 🔥Substack works best as a starting point Instead of pushing content everywhere and trying to remember where to send people later, Substack flips the flow. Content lives in one place first. Then it gets shared outward. That creates clarity, consistency, and momentum over time. Curious how others here are using Substack for visibility? Drop a comment or share how you’re thinking about using it. If you want to go deeper into this, the conversation continues inside the You World Order community. 👉 https://www.skool.com/you-world-order 📌You can pin this post to Pinterest...

You might be wondering why I’m offering free inspirational phone wallpapers inside this community. There’s a very intentional strategy behind it. This space is an experimental SEO and visibility lab - and right now, motivational and inspirational phone wallpapers are one of the fastest-growing search trends on Pinterest and Google. Instead of just talking about traffic strategies, we’re testing them in real time. And you get to benefit from the results. Why Phone Wallpapers? Inspirational phone wallpapers are: ✅ Highly searched on Pinterest ✅ Frequently saved and shared ✅ Evergreen content (people always want motivation) ✅ Simple entry points for new audiences ✅ Powerful for driving traffic back to your ecosystem When someone searches for motivation, affirmation images, or inspirational wallpapers - they often discover the creator behind them. That’s visibility. That’s organic traffic. That’s aligned audience growth. Why This Matters for Your Business This community is focused on one core idea: Use search-based content to attract people who are already looking for what you offer. Instead of chasing followers, you create assets that work for you 24/7. Here’s what we’re exploring together: - SEO content that ranks in Google - Pinterest as a traffic engine - Substack as your publishing hub - Skool as your community space - Simple visibility systems that compound over time The wallpapers are just one example of how searchable content brings people into your world. How Pinterest Connects Substack & Skool Many creators struggle with getting consistent traffic. Pinterest solves this. Here’s the simple flow: Pinterest → Substack content → Skool community → Clients & revenue - Pinterest drives discovery - Substack builds authority and trust - Skool builds relationships and community - Your offers become the natural next step This is the ecosystem we’re building here. Why This Community Exists The Substack Starter Space is designed as an SEO-focused testing ground where we:

If you’ve been thinking about starting a podcast but keep stopping yourself because of tech, hosting platforms, or overwhelm - Substack might be exactly what you’ve been looking for. One of the biggest misconceptions about podcasting is that you need more tools. In reality, you need fewer. Substack lets you start a podcast inside the same platform you’re already using to write, publish, and grow an audience - without paying for podcast hosting or managing complicated integrations. Why Start a Podcast on Substack? Substack podcasting works especially well for coaches, spiritual entrepreneurs, and creators who want visibility without becoming influencers. Here’s why: - You don’t need separate podcast hosting - Your podcast automatically generates an RSS feed - Episodes can go out to Apple Podcasts and Spotify - You can publish audio, video, and written posts from one place - Your content gets distributed inside the Substack ecosystem In other words, you create once — and let Substack do the heavy lifting. 👀What “Starting a Podcast on Substack” Actually Looks Like Starting a podcast on Substack is not about building something massive on day one. It’s about consistency and clarity. A simple setup looks like this: - Create a podcast section inside your Substack - Publish an audio or video post - Turn on podcast distribution in settings - Let Substack handle the RSS feed - Optional: connect Apple Podcasts and Spotify That’s it. No complex dashboards. No third-party hosting fees. No jumping between platforms. Video & Audio & Writing (Without Extra Work) One of the most powerful things about Substack podcasting is that you don’t have to choose one format. You can: - Upload a video - Add a separate audio file for podcast listeners - Include a written post for readers This means you’re meeting people where they already are - whether they prefer to watch, listen, or read - without creating separate content for each platform. Do You Need a Big Audience to Start?