I've been experimenting with ways to build my friends list with people who engage with my content. Groups on Facebook are a great way to find people who self-select into certain categories. If you're looking for podcast hosts like I am, it's pretty easy to find groups dedicated to the craft. But if you're like me, you don't want to start sending DMs to people rapidly, because you'll get soft blocked and that slows things down. No fun. There is however a way to cruise through, build your friends list, and increase the number of messages you can send. I wrote a simple scroll-stopper post that said: "Looking for PODCAST HOSTS to interview". That's it. I've been swamped with comments and had to change my tactic to the below just to keep up and not hit blocks nearly as often. Here's the basic strategy and then I'll explain why it works: 1) Write an excellent post that's designed to get engagement 2) Post it in groups you know the people you want are in 3) When someone engages, send them a friend request first 4) Drop a Like on the comment 5) Wait 24 hours 6) Send them a DM with the info 7) If successful with sending the message, then go back and reply to the comment that you just sent them info to their DMs 8) Drop a heart on their comment Why this approach? - Facebook doesn't mind nearly as much when you message your friends. It's people you're not friends with that it barks about. Sending a friend request first means they might become friends with you by the time you get ready to send the message (and it also means they'll see your normal content more likely too so keep posting awesome stuff on your personal profile) - Dropping a Like on the comment before the 24 hour wait both shows that you saw the comment, but also earmarks it for you to come back to later. - Waiting 24 hours not only gives them ample time to accept the friend request but also stretches out the timeline of the post. If there's a sudden flurry of activity on the post for a day and then nothing, the post is dead. But continuing to add comments will drive engagement up. Wait 24 hours between cycles. - When you attempt to send the message, it might get through, and it might not. It'll likely get through if they're friends with you now but if they're not, at least you left a like. - If the message sent successfully, let them know by replying to their comment. They'll know to check their inbox, or in some cases, their Message Requests tab, so they're sure to get the info. - Then drop a heart. This shows more enagement from you but also lets YOU know that you've completed the work for this particular comment. If there's a big red "Love" on their comment, you don't have to do anything else.

If you are an ELITE Member please make sure you send me your 1/4 page ad content so I can get you in our October issue. If you have updates to your current ad I need them ASAP. Here is the link to send them: https://form.typeform.com/to/w02eAowe Here are the specks: The ad dimensions are 4.25 inches wide by 5.5 inches height for a vertical quarter page Please send your ad in an “editable file” - Canva is an easy tool to use and it is free to have an account! I’ll give you the steps below to create the exact size image and how to share it in an easy way for us to incorporate it into our Resource Guide for the Summit. Go to www.Canva.com In the top right corner select the purple button that says “Create a design” Make sure your unit is in “inches” - Canva typically starts in px, which is pixels Enter 4.25 inches for width and 5.5 inches for height then hit “Create new design” A new tab will open and you will have a blank canvas to use for your quarter page ad! When you are done including all of the information you’d like on your ad in the top right corner, select the white button that says “Share” Under “Link Sharing Restricted” change the audience to “anyone with link” so that our design team can copy your design into our Resource Guide. Then scroll down to where it says “download” (This is still under the white “share” button) and under “file type” select “JPG” or “PNG” After you have created your ad please email your link Kelly@BLNTeam.com

Attention all BLN members, I would like to feature you in our BLN Publication. Let us introduce you to our community in our monthly publication. It's so easy, just follow this link and tell us your story. I will also want to include at least 5 photos of you and your family. It's easier if you email them to me here: kelly@blnteam.com I can't wait to get to know each of you better and introduce you to our community. Please click this link: https://form.typeform.com/to/RcopAf68

Please submit a Profile Picture of yourself for the BLN Publication so we can include you in the next publication. You can send it here in the Chat to me. Thank you very much

In a rapidly changing environment, adaptability is crucial. How do you ensure your business remains adaptable?