Most people track the wrong metrics. Health scores. Open rates. Dashboards that look reassuring. None of that actually tells you if your cold email is working. There’s only one deliverability question that matters: Where did the email land? • Primary inbox • Promotions • Spam That’s it. That’s the game. How I Actually Judge Deliverability I don’t guess. I test inbox placement. The simplest way to do this is by sending emails to seed accounts and checking where they land. Here’s how to read the results: Inbox (Primary) You’re good. This is where replies come from. Promotions Not ideal. Usually a copy issue. Spam System problem. Infrastructure, domains, or sending behavior needs fixing. If you don’t know where your emails are landing, you’re flying blind. Here's the real takeaway 👇 Instantly lets you run daily automated inbox placement tests with one click. It shows you exactly where your emails are landing - inbox, promotions, or spam. No guessing. No false confidence. It’s free, takes under a minute to set up, and gives you more signal than most “health scores” ever will. Once you track placement, deliverability becomes obvious, not mysterious. If you want the step-by-step setup for inbox placement testing, comment “Placement”, and I’ll send it over.

Most agencies get destroyed on cold email because they pitch like this: "Hey [Name], we help businesses… Interested?" Response rate: 💩 We flipped it. Instead of pitching PR services, we reach out as journalists who want to cover their story. The approach: "Hey [Name], working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins to chat?" Results: - 1.26% reply rate (vs 0.6% industry standard) - 67.6% positive replies - $141K pipeline from one campaign Why it works: People WANT to talk to journalists. It's free PR for them. Nobody wants another sales pitch. Once they're on the call and trust is built, we naturally transition to paid services. And yes, we actually DO write about them. Not bait-and-switch, just leading with value first. Where we're at now: - 890 mailboxes - 700K emails/month - Inc 5000 recognition Want the full training on how we did this? Comment "RANK" below and I'll send it over.

Which tools are you guys using for automation or not using at all?

Why's the open rate so low? are my emails landing in spam or is this normal? (btw the mail boxes I'm sending this out of have been with me for around 3 months, warmed up here and there) Lmk what's the issue and how to fix this. Thankyou!!

I have choose any roofing as my niche , so can you please give me some suggestion and knowledge about roofing niche. I have already done my market research but still I have few questions and it would be great even if you give me a small insight about these things How can I differentiate in roofing niche? What are the pain points and energizing factors of roofers? What are some important keywords that I should know in roofing niche? What are the biggest mistake people make in this niche or things I should be careful about ? What is the biggest problem for agencies in this niche and its solution ? What is the biggest objection and its answer in this niche ? I know this is long but I would be greatful even if you answer any of these questions. Thanks