It's the second week of July. If your sales look slow right now, you're not doing anything wrong. Summer is the documented worst season in e-commerce, traffic drops as much as 30 percent compared to winter, and everyone from the biggest brands down to the newest arbitrage seller feels it. Most sellers respond to this by checking out. They look at their dashboard, get discouraged, and decide to "get serious again in the fall." Then November hits, they watch other sellers post screenshots of $2,000 days, and they start frantically buying whatever still has margin left. They pay peak prices for inventory, ship it in late, half of it checks in after Black Friday, and they end Q4 wondering what all the hype was about. I want to walk you through the opposite approach, because Q4 is the single biggest wealth transfer of the year in this business, and it does not go to the sellers who work hardest in November. It goes to the sellers who were boring in July. Let me give you my actual numbers so you understand what's at stake. Last Q4, across November and December, it did about $30K profit. The difference is that Q4 compresses six or seven normal months of profit into eight weeks, but only if the inventory is already sitting in Amazon's warehouse when the wave arrives. That's the whole game. Everything below is about making sure you're holding the right inventory at the right time, and the timeline starts now. Work backwards from December and the plan writes itself Here's the logic chain, and I want you to actually follow it rather than skim it. The biggest sales days of the year run from Black Friday through about December 18th. For your inventory to be sellable during that window, it has to be checked in at Amazon, and every year, like clockwork, Amazon's receiving slows to a crawl in November because every seller in North America is shipping in at once. So realistically your inventory needs to arrive at the warehouse by early November, which means you're buying it in September and October.

Please what do I do in a situation where my product suddenly went to unfulfillable after been with Amazon for couple of weeks . Also Sellerboard gave report of damaged and lost product . Please how do I approach this situation. Will appreciate the help .

You’re feeding Dragon One but starving Dragon Two. Dragon One is finding new leads. New products to test. New ASINs to add to your pipeline. This is the exciting part. The treasure hunt. Dragon Two is staying in stock on the products that already sell. Most sellers spend 100% of their time on Dragon One. They source for hours every day. They add new products every week. And they wonder why revenue stays flat. Here’s why: Your new leads are lottery tickets. Some hit, most don’t. Maybe 1 in 5 turns into a consistent seller. That’s normal. But your winners? The products that already proved themselves after 1-2 restocks? Those are your guaranteed revenue. When you go OOS on a winner, you don’t just lose today’s sales. You lose Buy Box momentum. You lose velocity. Sometimes you lose it for good because another seller takes your spot while you were gone. The math is brutal: 10 products making $8/unit, selling 5/month each = $400/month. Go OOS on half of them? You just lost $200. Meanwhile that entire week of sourcing new leads might generate $50 in its first month. Maybe. The fix: Spend at least 30% of your sourcing time on restock research. Check your top sellers weekly. Know when they go on sale at the retailer. Know how fast you burn through inventory. Build a restock calendar. New leads fill your pipeline.Restocks fill your bank account. Feed both dragons.

Hey Anthony - Canadian Tire has started cancelling my online orders. I phoned and the lady suggested I use a different credit card (not my Canadian Tire Mastercard) but that didn't work. She said it was flagged as commercial. I was trying to buy 20 units. Any suggestions?

I see this misconception constantly. New sellers obsessing over getting reviews because they think that's how you win the Buy Box. It's not. The Buy Box is won by inventory distribution across Amazon's warehouses. That's it. Amazon wants to ship fast and cheap. If your inventory is sitting in the right fulfillment centers, you win. If it's not, someone else does. Reviews matter for conversions. They matter for customer trust. But they don't determine who gets the Buy Box. This is why FBA sellers have such a massive advantage over FBM. When you send inventory to Amazon, they distribute it across their network based on demand. You don't even have to think about it. It just happens. So stop stressing about getting 50 reviews before you'll "compete." I've won the Buy Box on listings where I had zero reviews and the other seller had 200+. Because my inventory was in the right place. Here's what actually matters for Buy Box: - Inventory in Amazon's fulfillment network (FBA wins here automatically) - Competitive pricing (you don't have to be the cheapest, just competitive) - Seller metrics (ship time, order defect rate, etc.) - Stock availability Reviews? Not on that list. Focus on what actually moves the needle. Get your inventory into FBA, price it right, keep your metrics clean. The Buy Box follows. What did you think determined the Buy Box before you learned this?