I see this misconception constantly. New sellers obsessing over getting reviews because they think that's how you win the Buy Box. It's not. The Buy Box is won by inventory distribution across Amazon's warehouses. That's it. Amazon wants to ship fast and cheap. If your inventory is sitting in the right fulfillment centers, you win. If it's not, someone else does. Reviews matter for conversions. They matter for customer trust. But they don't determine who gets the Buy Box. This is why FBA sellers have such a massive advantage over FBM. When you send inventory to Amazon, they distribute it across their network based on demand. You don't even have to think about it. It just happens. So stop stressing about getting 50 reviews before you'll "compete." I've won the Buy Box on listings where I had zero reviews and the other seller had 200+. Because my inventory was in the right place. Here's what actually matters for Buy Box: - Inventory in Amazon's fulfillment network (FBA wins here automatically) - Competitive pricing (you don't have to be the cheapest, just competitive) - Seller metrics (ship time, order defect rate, etc.) - Stock availability Reviews? Not on that list. Focus on what actually moves the needle. Get your inventory into FBA, price it right, keep your metrics clean. The Buy Box follows. What did you think determined the Buy Box before you learned this?

Hello @Anthony Mancini I need help with this please I have a FBM return which I provided my address for return however on getting the product I see it’s already been opened and used . Please what do I do in this situation? The product in question is expensive how am I expected to approve this return while I will be the one taking the loss as the product can not be sold again . Would appreciate your help .

Please can anyone explain what happen to refund initiated if customer state they didn’t receive their package ? I have 2 refund initiated this week where the reason was for order not received . Please what happen in this situation? As this is FBA and I don’t know how I will have to be the one refunding for what Amazon shipped and not delivered . Would appreciate everyone’s response on this .

Can anyone help me understand why Sellerboard is not sending out emails to customers after x days purchasing a product? I've set this up nearly 2 weeks ago to help increase my seller feedback, but nothing has been sent even after delivery 3+ days ago.

Hi has UPS increased its shipping rate to send to Amazon? Just prep a box of 18kg with small size Home Depot box and it shows me shipping cost of $60 which is 8 km from the ups processing center usually I pay $12-15.