No matter what work path you choose in life, there are going to be really hard parts to it. EVERY path has it's pros and every path has its cons, and we get to decide which path of pain is most suited for us. It sounds harsh doesn't it? But the reality is just that... no matter what road you take in life, there is no easy one, for ever the lazy river has it's pains. Most people pick the path of least resistance, which often looks like getting a 9-5 job which promises more ease and safety... but even that has pain, the path of not choosing your schedule, of not being your own boss, of not having the chance to make as much money as you want... that path lacks freedom. And then other people will pick the path of no resistance, they won't work, they live off their families or government, binge TV, play video games, waste away... and sure that has some freedom, but no fulfillment, and really no true freedom because it's limited. Some others will choose entrepreneurship, which has a lot of pain too - it's complex, challenging, can be overwhelming, is competitive, can cost a lot to get started, can be super lonely, and hurts a lot when it doesn't work.. It's a path that has high risk, and yes, also high reward. So far it's the one path that actually can lead to real true freedom in the unlimited sense of the word. Now we can't forget or omit the mamas who choose to have a family and stay at home, that is probably the most fulfilling path for many women, and, it still has pain attached. Long days, long nights, exhaustion, stress, worry, maybe less worldly freedoms, possibly sacrificing career or external income... there can certainly be pain in that. As you can see from these few examples, no matter which path we choose in life, there is pain and struggle involved. And where a LOT of suffering comes from is when people attach themselves to the outcome or to their goals and dreams but then try to resist, avoid or deny the fact that the pursuit of their desired life inevitably involves some really hard things.

If you are an entrepreneur or business owner, this message is for you. Building a life of freedom & fulfillment (which is why most people start businesses), can be HARD. SO HARD. It sucks... a lot. There is a lot of pressure, stress, skill building, patience, strategy, loneliness, confusion, overwhelm, decision fatigue, late nights, early mornings, crappy days, tough clients, team member that fail, systems that break, cash flow issues, and literally every possible challenge imaginable. Not to mention, being an entrepreneur will often force you to face ALL your insecurities, limiting beliefs, doubts and fears. Oh, no one told you this before? Yeah... exactly. You feel constantly unprepared, mostly alone and like you are always behind. Sounds super fun right? No wonder most people choose the 9-5 job route, because the truth is - that's WAY easier. It's way less freeing, and often way less fulfilling, but it's much easier 95% of the time. Why am I writing you this today? To scare you off, or get you down? NO. It's to remind you that you're not alone in your pain, in your fears, in your hard. Every entrepreneur has been there, has screamed and cried and wanted to quit literally HUNDREDS if not THOUSANDS of times! This path is one with many obstacles and many initiations, and that's part of the magic and beauty of it. If it was meant to be easy, everyone would do it... but entrepreneurs, business owners (and especially the mission-driven ones like us), we are built differently, and overcoming challenges and making it work is what we do. So while this isn't a ra-ra-ra motivational or inspirational message, it's from my heart to yours to say that I feel you, I see you, I get it... and to remind you that YOU'VE GOT THIS, and that you're not alone. You're doing great & keep going. + if you're a female business owner who is looking for the most epic mastermind community & business coaching mentorship, reach out - I have just the thing for you x

Leadership often looks glamorous from the outside. But the truth is that the real work is internal. - Holding responsibility. - Making hard decisions. - Carrying vision when others can't see it yet. - Being willing to go against the grain. - Navigating the fears, uncertainties and risks. - Feeling alone or lonely. I’m curious what you're navigating right now? What feels most challenging at your current level? • Building momentum • Sales consistency • Nervous system burnout • Visibility • Leading clients • Something else Share with us below 👇🏼 I'll jump in and give perspective where helpful 🤍

I've led, mentored and coached leaders for over a decade now, and I know what sets the truly successful ones apart. It isn't the one that work hardest, that are the most beautiful, that have the most followers, that make the most money or any of that really. The ONE thing that sets the most successful people apart is this: They ask themselves "Who do I need to become"? Not what do I need to do... But WHO do I need to become... Because our thoughts, feelings, behaviours, personality and personal realities, are all MIRRORS of who we fundamentally are at our core (identity & energetically). You cannot change our life & sustain it out of willpower, force, hustle, manifestation etc. You need to... and even better said... you GET TO literally BECOME the person who naturally is the version of you that has the life and results you want. This is why one of my signature programs is called BECOMING, and it's a foundational pillar in my Sovereign Business Mastermind, and all my coaching programs. Identity, energetics and alignment is the undercurrent of EVERYTHING. So if you're feeling stuck, or you're spinning your wheels, or just not having the results you want, stop looking outwards, and start the architecting INWARDS & watch as everything shifts. I want this to really land for you, so if you don't get it. ask questions and I'll clarity, and if you do get it... Comment below... I AM BECOMING __________________________. I'll love to hold that vision with you, xx Samantha

Today my personal messages are flooding from my friends in Dubai, which is where I was living last year. Videos of missiles flying over their homes, photos of buildings on fire, urgent messages from the UAE government, seeing the smoke from the attack in the airport, hearing the panic and fear in my loved ones... And just imagining what everyone in the middle east is living. It's scary. It's a lot. This sick chess board we live on... it's a lot. We also just got news my husband is being sent into the region on mission, that's all I can say about that, but it's also horribly unsettling. But we are meant to just live our days, make breakfast, go to work, scroll social media... and just numb ourselves along. I just can't. I just can't do it. So here is how I get by: 1. I TRIPLE down on my nervous system - my health pratices are DIALED. This is NECESSARY. 2. I journal, pray & trust.. I give my faith to the higher unfolding and pray. 3. I do what I can - I double down on my work, my calling, my soul's mission and orient my mind, heart and soul towards being in service. 4. Surround myself with people who are walking a similar path & purpose. I do that SO imperfectly, I don't have fully dialed in systems, I don't have all the answers, but I don't need to. I know I have enough to make even a little impact, and I rely on what I do have and what I can control... it's either that or lose my mind, or numb myself stupid. I've done both of those things and they aren't the answer. When things feel super crazy, I go back to those 4 basics... and that is how I get by 🙏