Happy Friday, all! Let's have some fun and get to know each other a bit more (and maybe learn something new about ourselves in the process...🤔) 𝗙𝗮𝗹𝗹 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 🍁🎃 - Pumpkin spice or apple cider - Pumpkin patch or haunted house - Apple picking or fall festival - Gilmore Girls marathon or spooky movie marathon - Bonfire or curled up by the fireplace - Apple pie or pumpkin pie

Picture this. You sit down to work and realize you have five different tasks that need to get done. So you open your project management tool and start sorting them by importance. While you're in there, you realize you forgot some subtasks. So you add those. Then you get an email about a summit you want to participate in, so you add the application deadline and everything you'll need to do for that. You look up an hour later at your beautifully organized list and feel like you've been really productive. Except... you haven't actually crossed a single thing off of it. 😬 There's a computer science concept for this called state thrashing. Basically, a system can get so overwhelmed deciding what to work on and switching between tasks that it spends more resources MANAGING the work than actually DOING the work. Sound familiar? 😅 𝗔𝗻𝗱 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗺𝗮𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝗲𝗲𝗺 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲 𝘁𝗼 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗶𝗺𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗱𝘃𝗶𝗰𝗲: When the system is overloaded, the solution is to STOP trying to perfectly organize everything, and START processing. Grab the first thing that you can cross off the list and DO IT. Don't get me wrong - there absolutely is value in planning, organizing, and prioritizing. But at some point, if you're dealing with state thrashing, you have to stop sorting the work... and do the work. Thoughts?

You know what to do. You’ve probably done it before. You may even start the week feeling motivated and determined. Then real life happens. You miss a workout, eat more than you planned, lose momentum for a few days…and suddenly your brain decides the whole thing is ruined. So you promise yourself: I’ll start fresh Monday. But what if the problem isn’t that you need more discipline? What if there’s a specific pattern keeping you stuck in the start-over cycle? I created a free quiz to help you figure out what’s really getting in the way, and what to focus on instead of trying harder, being stricter, or blaming yourself again. It only takes a few minutes, and you’ll get a result based on your most likely start-over pattern. ➡️ Take the free quiz: Why Do You Keep Starting Over Every Monday? Because the goal isn’t to become perfect at starting. 𝐈𝐓'𝐒 𝐓𝐎 𝐆𝐄𝐓 𝐁𝐄𝐓𝐓𝐄𝐑 𝐀𝐓 𝐂𝐎𝐍𝐓𝐈𝐍𝐔𝐈𝐍𝐆.. 💜

Fans of Brenda Rigney's events... here comes another one! 𝗪𝗵𝗮𝘁 𝗶𝘁 𝗶𝘀: Community to Cashflow bundle (+ some guest speakers) 𝗪𝗵𝗲𝗻 𝗶𝘁 𝗶𝘀: FREE July 27–31, 2026 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: It's a collection of women sharing their expertise, ideas, tools, and opportunities to help other women create more momentum in their lives and businesses. Inside you'll discover resources covering everything from business growth and community building to health, wellness, personal development, relationships, technology, creativity, and more. 𝗪𝗵𝗲𝗿𝗲 𝗶𝘁 𝗶𝘀: Brenda's Skool Scale Camp community (affiliate link. I know a lot of you are already members, so looking forward to seeing you in there!) 𝗔 𝘄𝗼𝗿𝗱 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲: there are 100+ different offers PLUS speakers PLUS a lot of engagement in the community. That can be really overwhelming (understatement! 😅). If you're going to check it out, I recommend you first take a moment to understand your goals in your business and life, and prioritize actions that support those goals. This is a perfect spot to break out the Shiny Squirrel Wrangler to help you figure out what to focus on first! (And if you don't have the Wrangler yet, then you can grab it from the bundle 😉)

Can I get on my soapbox for a minute? Most of us were taught that selling = convincing. So we write our posts like we're building a case. We stack the features (it's worth $$$$!). We add the urgency. We throw in a bonus (or two) and hope that tips it. And then... we feel a little weird afterward. And still don't have the conversions. 🤷‍♀️ 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁'𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴: Convincing someone to buy something they're not ready for is exhausting – for you AND for them. But reminding someone that the thing they already want exists – that feels completely different. (The shift is small. The result isn't.) Instead of "here's why you should buy this" – try writing from the angle of "here's what becomes possible when this problem is solved." Describe the after. Not the features. The feeling and emotions and beautiful visual description of the after. Because nobody buys a course or program or membership just because they really want to sit and go through a course. They buy the version of themselves who they hope will be at the end of it. Share the after, and then let the features be the proof. Ok. Stepping down from my soapbox 😜