Rasheed Hooda reached out to me with a simple goal: 👉 “I want a QR code that helps me get reviews for my new Amazon book.” So we built two versions for him 👇 1. Static QR Code This is the classic. It points directly to one link — in this case, his Amazon review page. ✅ Simple ✅ Works forever ❌ No tracking ❌ Can’t be changed later 2. Dynamic QR Code This is where things get interesting. Instead of hardcoding the destination, the QR points to a flexible link. ✅ Track scans (see what’s working 👀) ✅ Update the destination anytime ✅ Optimize over time (swap links, test pages, etc.) Look closely at the codes The dynamic QR actually has a cleaner, simpler dot pattern. That’s not random. 👉 It’s because the URL inside is shorter. Dynamic QR codes use a redirect link first → then send users to the final destination. Shorter URL = less data = simpler code Simpler code = faster, more reliable scans Meanwhile, the static QR is encoding the full Amazon URL (which is long and messy), so it creates a denser, more complex pattern. One more important note 👇 We didn’t use a logo QR code here. Why? When your goal is getting reviews, reliability matters more than branding. ✔️ Plain QR codes scan faster ✔️ Work better across all devices ✔️ Reduce friction (especially on Amazon links) Logo QR codes look great — but they can introduce scan issues if not done perfectly. What I recommend 👇 If you want dynamic QR codes with tracking, I recommend using Skooly. It gives you: ✔️ Clean, short links (better scanning) ✔️ Scan tracking ✔️ Flexibility to update your destination anytime Same goal. Two completely different levels of control. If Rasheed wants something plug-and-play → static works. If he wants to learn, track, and improve results → dynamic wins all day