As I am currently listening to Will Guidara's incredible book, Unreasonable Hospitality (I will review it this week), I wanted to mention another one of my most memorable segments from the Success CDs. The speaker — I don't remember who it was — was talking about an unforgettable experience at a restaurant he dined at. The restaurant had a limited number of seats, as do most fine dining establishments. About 75% were reserved, and a limited number of tables were on a first-come, first-served basis. The speaker didn't have a reservation as an unexpected guest showed up, yet he wanted to take them to a 'nice' New York restaurant. When they arrived, several groups were already ahead of them, but not so many that they wouldn't get a table. The hostess greeted them with some appetizers, which she explained were samples from some of the evening's menu items. She also asked them what they would like to drink. The speaker's friend asked if they had a certain kind of beer... but it had to be ice cold, and it was summer. She said that they didn't serve that kind, but not to worry. A few minutes later, she arrived with a chilled glass and an ice-cold bottle of beer! The friend was pleasantly surprised...who wouldn't be, right? Evidently, the hostess went inside to the manager and explained the situation. The manager made a couple of calls, then had one of his staff run down the street to a specialty bar to purchase the bottle of beer and return. The meal was absolutely phenomenal, as expected, and the service was above and beyond. When they were leaving, the hostess asked them if they would like to book their next dinner with them so they wouldn't have to wait. Who does that? And BTW, they didn't charge for the beer! Anyhow, what I'm getting at is that exceptional service, in any business, focuses on the customer experience. That's how you get good reviews and testimonials, repeat customers, and referrals. If you're a business owner, how is your customer experience? If you're a customer, what have been your most memorable experiences--good and bad?

You've probably heard that expression before. But what does it mean to you? This goes back to a post I did previously about knowing yourself. Nobody cares that you know all the words to your favorite songs. Nobody cares that you can cite meaningless statistics for your favorite team. Nobody cares that you know the exact times and channels for all your favorite TV shows. Nobody cares that you just bought something you don't need with money you don't have to impress people who don't give a hoot about you. Nope, none of it matters. What does matter is how you measure up to your standards, and whether you are doing everything in your power to get better! As a person who loves helping and watching people succeed, that's what matters! How do you measure up to your standards? Not anyone else's...YOURS!

💭 WHY WE DON’T DO WHAT WE KNOW WE SHOULD DO 💥 WHAT IF I TOLD YOU… I’ve spent decades chasing a trillion-dollar mystery that affects nearly every human being alive. It’s not the national debt — it’s something closer to home: The untapped potential of people who don’t do what they know they should do to succeed. Research suggests 50–90% of human potential goes unrealized every year. That’s: ❌ Missed promotions ❌ Abandoned dreams ❌ Unfinished goals ❌ Entrepreneurs who never launched ❌ Athletes who never reached their peak 💰 Estimated cost: Over $1 TRILLION annually in the U.S. alone. 🧠 Emotional cost: Priceless. Imagine standing at an ATM that gives you $1 every second. You’d stand there for 31 years to reach a billion…But for a trillion? Over 31,000 years. That’s how much human potential we lose every single year. ⚙️ THE CORE QUESTION After decades in the Navy, sports, coaching, and academia, one question still drives me: “Why don’t people do what they know they should do?” In the age of AI and endless information, knowledge isn’t the issue. Action is. That gap between knowing and doing is what I call Performance Paralysis. It’s the invisible barrier between potential and achievement. 🧠 THE SOLUTION: THE SOCRATIC WARRIOR MODEL A fusion of ancient philosophy and modern science — a battle-tested framework to defeat Performance Paralysis: 🏛 Stoic Wisdom – Focus only on what you can control. 🧩 Modern Psychology – Positive psychology, cognitive dissonance, flow, and possible selves. 💪 Physiological Foundations – Sleep, stress, recovery, and nutrition as the bedrock of human performance. This isn’t “motivation. "It’s mental conditioning, scientific strategy, and physical mastery. ⚔️ WHAT YOU’LL GAIN INSIDE (Not all features are active...stay tuned) 🔥 The Performance Paralysis Framework – Learn to understand and overcome your internal barriers.🎯 Daily & Weekly Challenges – Build momentum, discipline, and self-trust. 💡 Philosophical Insights – Ancient Stoic lessons applied to modern life and leadership.