Happy Monday, everyone — This is usually the day I drop the next homework assignment for the sprint, but I’ve noticed a big dip in engagement the last couple weeks. And truthfully, it feels like most people haven’t been participating or staying consistent with the assignments. I know I probably caused some friction by switching things around mid-way (my bad on that), but based on the data and overall momentum, I’ve decided it’s best to wrap the sprint here. At this point, the return just isn’t there. With that said — I didn’t even need to tally the points.Audrey was the only member who completed every single lesson and submitted every homework assignment in the community. 🔥So as promised, she wins the 4-hour intensive. Big congrats, Audrey — well earned! And for everyone else — you made so much progress in the last few weeks and i loved watching it! I saw so many of you break through blocks, ask deeper questions, and stretch yourselves so congrats. Lastly, if you have suggestions for what you'd like to learn, do, or see next inside the community, drop a comment below. I’m always open to fresh ideas.

For those interested in hearing Earnies story - you can check it out below 👇🏼. Love seeing ya'll win. Let's gooooo 🔥🙌🏼🙌🏼!!!

What’s up OC Fam? This week since all votes were to continue practicing hooks and interest perks we will pick back up where we left off. Since most did not completely the day 5 homework, we’re going to repeat that step. Today’s assignment is all about mastering the “Interest Peak” — that crucial moment right after your hook that locks in attention and gets the viewer to keep watching. Most creators lose their audience within the first 5 seconds. You won’t — if you get this right. 🧠 What You’ll Learn: What an interest peak actually is The 5 types of peaks used in top-performing videos How to identify them in real viral content 📝 Your Homework: Watch the 5 short videos I’ve linked inside the module. For each one, answer these 3 questions: a.) What emotional shift did the interest peak create? b.) Why did it make you want to keep watching? c.) Which interest peak type was used? This is observation-based — no need to rewrite or create yet. Just train your brain to see the patterns, then comment below. 👇🏼 https://docs.google.com/document/d/1e2yi4YlPI5qesNmvhPmEq21N-QnuLjcDHZ65vuDWTxU/edit?usp=sharing

Alright y’all, it's Tuesday - you already know what time it is. Drop your updates below 👇🏼 — the messy middle, the breakthroughs, the “WTF am I doing” moments… all of it. This is your space to reflect on the last 1–2 weeks: - What’s been hard? - What have you learned? - Where did you surprise yourself? You don’t need to have all the answers. You just need to be honest. Because self-awareness beats fake perfection and no one is above the struggle in some capacity. So whether you’ve been crushing it, coasting, or just trying to keep your head above water — we all want to hear about it. Let’s normalize showing up as you are, not just when it’s all pretty. 👇🏼 Drop your updates below — I’ll go first in the comments 💪🏼.

There are only two ways to grow your business online: 1. Paid ads 2. Organic content If you’re not spending thousands a month on ads — and let’s be honest, most of you aren’t — then content is your only real growth strategy. Not your vibe. Not word-of-mouth. Not “hoping” people eventually find you. If your content doesn’t capture attention and make people want to work with you — your business dies. While I know I keep drilling these principles week over week — this is why. Because learning how to write a good hook isn’t just a “nice to have skill” it is your entire client acquisition system. Now I say this with love….👀 👉 If you half-ass the work, you get half-assed results. 👉 If you don’t master content, you don’t grow. So please take it seriously, because the future of your business quite literally depends on mastering content marketing. With that being said, here’s the link for today’s writing exercises: HOOK SCHOOL