LinLi (Lupei) Wang wanted a profile roast.. here it is..
This transcript provides a comprehensive "roast" of Lindley’s LinkedIn profile, focusing on branding, engagement hacks, and SEO. Here is a numbered summary with actionable topics to improve the profile. ## 1. Visual Branding & Identity The first impression of a profile relies heavily on clear, professional imagery and formal verification. - Fix the Background Banner: Replace the current blurry banner. Ensure all logos are uniform in size and height. - Add a Call to Action (CTA): Instead of vague text, include a clear email, website, or phone number directly on the banner. - Verify the Profile: Go to linkedin.com/verify to get the verification badge, which builds immediate trust. - Name Pronunciation: Use the LinkedIn mobile app to record your name pronunciation. This also allows you to add a 10-second "mini-pitch." ## 2. Profile Real Estate & Keywords LinkedIn provides specific fields that are often underutilized but highly searchable. - Custom Pronouns: Use the pronoun field for keywords instead of just gender (e.g., "Client Advisor" or a "hook" like "LinkedIn Expert"). - Headlines & Personal Touch: Move beyond just a "helping" statement. Include your official title, company name, and a personal detail (e.g., "Speaker," "Author," or "Single Dad") to foster human connection. - Link in Header: If you have a premium account, add a custom link and button text (e.g., "Book a Call") directly under your name. ## 3. Contact Info & Engagement Hacks Make it as easy as possible for people to reach out and find reasons to talk to you. - The "Birthday Hack": Add a birthday to your profile so connections get notified. The speaker suggests occasionally moving the date forward to trigger new notifications and re-engage your network. - Website/Landing Page: Ensure your contact info includes a specific landing page, not just an email address. ## 4. Content & Social Proof Your "About" and "Featured" sections should act as a sales funnel.