And I mean that in a good way 😂 I’ve been thinking a lot about what I actually want this community to become. I don’t want it to be another group where people join, download a course, disappear and never speak again. I want to build a place where we actually train, learn, experiment and get better together. So… a few big changes are coming 👇 1. NEW MEMBERSHIP — $25/MONTH The main membership is dropping from $46 to $25/month. And this is probably as low as it will ever be. If you ever considered subscribing that probably the best moment. I’m also going to close free access for now. I want to focus on building a smaller but much more active learning community around people who actually want to use what is inside. If you’re already a Premium member paying $46 and you want to move to the lower tier, Skool will not change your subscription automatically. I already dm’d you with options! So check your dms! 2. VIP — $46/MONTH (from $86) For people who want more direct access to me. Again that’s not going to be cheaper. This will include additional content, feedback and a 1-to-1 call with me. If you’re already on this level, just message me whenever you want to schedule your call. 3. CHALLENGES ARE COMING Some of you have done my challenges before. Historically, they were sold separately for around $100. Going forward, I want to run part of challenges inside the membership. Actual training. Homework. Progress. Something that gives you a reason to open Skool and train your dog rather than just collect another video course 😂 4. MONTHLY LIVE WEBINARS I’m planning roughly one live webinar every month, with the topic chosen by you. Play. Reactivity. Confidence. Heelwork. Motivation. Behaviour. Whatever you guys actually want me to cover. 5. REACTIVITY MENTORSHIP FOR DOG TRAINERS This one is still being built, but I’ll plant the seed now. I already have two trainers interested and I’m looking for another one or two people for the first version of my Reactivity Mentorship.

Hey Team, thank you for joining this group especially Premium and Vip Membership. Next Tuesday (07.04) at 6.00-6.30 pm (London time) I will do live Q&A for ALL tiers of membership including free. If you have any questions about anything please post them in the comments section or ask them live. ps. depending on interest I may include short webinar for you 🤓 Ps. Live will be recorded and available to watch later if you cannot make the date/time and you want ask me something. Let me know if you are coming 🤩

Hi Alex, when will you be offering the heel work hackers course. Cheers Karen

How and why we need engagement and focus before heelwork training.

🤩 First of all - Welcome New Members! I'm super happy our community is growing! 🎾 Just quick reminder - you can still join PWP Challenge and get benefits of community, live Q&A's and my mentorship on play formula that builds motivation, confidence, relationship and emotional regulation. I'm really loving this this challenge and the community there is absolutely amazing! link here: https://www.skool.com/play-with-purpose-the-lab/about 🤓 Couple of you asked when there will be free webinar- it is coming and will be on 'Can play help your reactive dog?' is that something you would be interested in? let me know in the comments! 🥋 we have now belt system to reward the most active members! Skool is measuring your activity- the more you post/comment, like the higher score you get. You can see it on Leaderboards tab. the most active members will get free/discounted memberships, merch, mentorship/private calls etc.