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5 contributions to SaaS Visionaries
A "self-liquidating" ad funnel for SaaS?
In his breakthrough masterpiece Expert Secrets by R. Brunson (JK, it's not a masterpiece, but it's pretty decent)... Russell talks about growing ClickFunnels with a "self-liquidating" paid ads funnel. Essentially, he would run ads promoting CF, and built the campaign in such a way that he would see an immediate ROAS on his ad spend IN ADDITION to generating trials. There are a few benefits to this: 1. Even if none of the trials converted, he would see an 2x - 3x ROAS. So, for every $1,000 he'd put into ads he'd make $2k profit. 2. In some cases, he would break even on his ad spend. So he'd spend $1,000, make $1,000 back and still generate new trial signups 3. Any revenue AFTER the campaign was pure profit - meaning his CAC was almost zero. He'd make $2k profit on ads, then he'd convert 15% of trials into customers, generating another $1k - $2k in MRR. If I put together a training, with ongoing weekly support, to show you how to setup a funnel like this for your SaaS, would you roll up your sleeves and do it with me?
Poll
9 members have voted
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New comment Jun 16
1 like โ€ข Jun 1
The founder of WP engine also talks about this as a strategy. More to do with yearly vs monthly. But basically if you can get cash up front then you can continue to spend on ads.
What tools is your platform built on?
I'm always curious about different tools - basically I love to try new things. Each I find have their pros and cons - Bubble's being that it is highly customizable but not the easiest of tools to learn. Also, I only know enough real code to be dangerous so that's why I opt for no code tools. For context, I'm working on an AI content hub for consuming content and publishing content. Here's how I ended up building with Bubble for my current project: Starting with Airtable: I began with Airtable, using it alongside Make.com and Creatomate. This setup let me quickly change and adapt my project. It included a content calendar that could automatically post to social media. The main challenges were needing manual JSON edits and complex template setups. Moving to Glide: Next, I used Glide, which builds apps using Airtable data. It made some tasks easier and added new features like AI image generation. However, the design options were limited, and the pricing model was expensive, especially if many users were added. Switching to Bubble: Lastly, I switched to Bubble because it offers more customization and lets you integrate some coding. Bubble improved the layout design, made scheduling easier, and simplified the user onboarding process. It was more complex but better suited for my needs. I think it was important that I went through all of these iterations so that I could start testing ideas early, and increasing complexity as needed. Each platform had its pros and cons, which influenced how I developed my project.
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New comment May 10
0 likes โ€ข May 10
@Abraar Arique Honestly, sometimes I find code easier just because chatGPT can easily produce it vs chatGPT trying to figure out the help docs from whatever software. I wouldn't go as far to say I do production level code so no worries if chatGPT gets it wrong or whatever in my case.
0 likes โ€ข May 10
@Abraar Arique True! That has certainly helped even with building with no code.
Finally Launched my MVP
I went into this trying to solve my own problem of being able to take better notes from the content I watch/listen to. Having talked with a few people about the idea I figured this could actually be build into something. The Problem: I'm always watching (mostly listening) to Youtube videos/podcasts - while I run on the treadmill, bike, drive etc. But when I hear a comment I want to remember for later there is no great way to take note of that. I also can't go back and search very effectively as most podcasts don't have transcripts - just timestamps. The solution: An interface where you can add your Youtube video and add bookmarks with just a tap of a button. Optionally add tags or your notes on why you saved that part and get the transcript for just that section. So far, that is all I have but I have future plans for better tagging, playlists, learning communities, adding in your own notes and content generation. Let me know what you think: https://contenthq.pro/
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New comment Apr 19
0 likes โ€ข Apr 19
@Abraar Arique I'm generating them. For real time the plan is to use AssemblyAI but I'm also setting up a local transcription function to catalogue a much of popular videos.
0 likes โ€ข Apr 19
@Abraar Arique If I do the transcript locally there is no cost (other than running my computer) I find the transcripts on YT to be not that great honestly. Plus this way I'm better able to create chapters with summaries, segment paragraphs and do word level adjustments. Plus I also have podcasts in the works so I'd need a solution there.
Happy to be here (Intro)
Hey everyone! Happy to be here. I've been consuming everything SaaS related lately and the Miro board of landing page advice is gold. I'll share my landing page once I've made the updates based on this. For now, I'm building Content Hub Pro. Think of it like a hybrid of a personal knowledge management system and a social content generator and scheduler. I built the tool for myself initially and with as much content as I consume this has really been a game changer. I find the best video or podcast gems all the time during my morning runs or long drives. They're those insights or quotes that I know I want to come back to or write a post about. Either I forget, or it just feels too tedious to go back and find that exact moment again - especially if it's a 2.5 hour Huberman Podcast... I'd love to hear how are you currently tracking your content. Is it the notes app in your phone? Notion? Sticky notes?
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New comment Apr 10
0 likes โ€ข Apr 10
@John Hubler Thanks for sharing John - that sounds a lot like me!
0 likes โ€ข Apr 10
@Aaron Krall Thanks Aaron. Can you believe Claude is still not available in Canada! Does it do the transcription and mini course for you? The course is just for yourself?
Brain Teaser: What would you rather have? 100 qualified leads OR 10 new trials?
What about 1,000 qualified leads vs. 100 trials? I'mma let you marinate on that for a second because I want this to sink in. Is your brain all twisted up in knots yet? Haha. OK... Now that you've put some thought into it...I'll give you my 2 cents: I would pick 100 leads over 10 trials any day of the week. For a few reasons: I know I can convert about 20%-30% out of 100 trials. And that's kind of average, with 6th grade writing skills and an OK SaaS. The longer you have the list and the more you email them, you'll start to see 40%-50%. 100 qualified leads means 100 people with the pain I solve that I can build a relationship with over time that could turn into MORE than just trials. You'd be surprised how many potential partners, affiliates or straight up potential buyers are in your database that are just waiting to be given a reason to contact you. They don't because they started a trial and got busy...saw an ad for Dad Grass (which I just bought haha)...spend 2 minutes in your app and couldn't figure it out... So they have NO idea you would be a great partner for them. When someone goes through a trial and doesn't convert, seeds of doubt IMMEDIATELY start to sprout. Thoughts like: "I guess this isn't going to work for me" or "That's not really what I wanted" or "I really wanted this feature but they don't have it." EVEN IF those things are not true. How many times have you heard from a customer: "Hot diggity dog, I didn't know you had THAT feature!" And you thought: "What do you mean you didn't know it literally says that in the settings menu under Profile > Email > Email Settings > Advanced Email Settings > Top Secret Email Settings > More > Enable Post Beta Features !!! Most people can't make a decision of what CRM to use in a couple of minutes. And most prospects and buyers don't have the time, energy or mental resources to try out 100 different CRMS to see which is the best for them... So they KEEP doing what they're already doing because it's MORE painful to move to an app that might not be a fit than it is to stick with what they already know.
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New comment Apr 10
Brain Teaser: What would you rather have? 100 qualified leads OR 10 new trials?
0 likes โ€ข Apr 7
Would depend on your conversion rate like most are saying but the opportunity to talk with 100 people vs probably not talk to the 10 trials (although you should try) is a major factor. I suppose it comes down to what we define as qualified lead. Is that just a name and an email? Someone we had a short convo with on LinkedIn? Someone who has opted in (although wouldn't that likely be a trial for most SaaS?)? If you are going by "has the problem you solve and the means to pay" as qualified then how are you identifying that? How time sensitive is that problem.. etc. My point being - if a qualified lead is someone who has the problem you solve, the means to pay and needs the solution solved fast then obviously 100 leads - really the only difference there would be them opting into your trial (or straight signing up as I hear that is better if you have a money back guarantee). The other element is what scale you are considering. Are you enterprise and 1 sale a month is great or are you needing more volume. An enterprise trial would have more steps involved in getting the company on board and thus the trial there would be more valuable compared to someone who can sign up in seconds with no CC and a fake email on your website.
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Kara Barton
2
11points to level up
@kara-sharp-2277
I help people install marketing systems using automations and low code tools.

Active 8d ago
Joined Apr 2, 2024
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