If they can’t picture it. They won’t move toward it Describe a future outcome in one sentence. Make it vivid!

People understand logic, but they decide based on their emotions. Present the logic, and then ask: “How would you feel if…”* (*This could be positive or negative... moving toward or away from something.) Write one “How would you feel if…” for your business and post it here. Let’s make them stronger together!

Big steps stall. Small steps move. Turn one big ask into a smaller step and post both versions.

Maybe = Hesitation = Needs Support Where did you misread a “maybe”? --> This is where deals are recovered

Force creates resistance. Guidance creates movement. Rewrite something you would normally “push” someone into, rather than guiding them.