Well… the community just hit 666 members 😄 Way to go community and @Heather Boers Some people see that number and instantly panic. Me? I smile. Funny how numbers only have the meaning we collectively assign to them. Years ago, I learned that the “Monster” logo is actually made of 3 Hebrew vavs:ו ו ו And yep… vav has the numerical value of 6. So technically the branding literally leans into: 666 = unleash the beast. Honestly? Brilliant marketing. Fear gets attention. Symbols create emotion. Stories spread. But beyond all the spooky mythology… 666 has also been interpreted by many spiritual traditions as a sign to come back into balance. A reminder to stop spiraling in fear and reconnect with alignment, trust, harmony, and grounded creation. Which honestly feels pretty fitting for this community. People here are building businesses differently. Leading with integrity. Using their voices. Creating abundance without losing themselves in the process. So instead of “mark of the beast” energy… Maybe this 666 moment is simply a reminder: Release the fear. Trust your voice. Build your mission anyway. Oh my cow🐮 … what a beautiful number to grow through together 💜 brought to you by the You World Order - where we are stepping up to be the change we seek in the world leveraging Substack, podcasts & Skool communities

Katya McEwen is joining us inside The Content Revenue Lab on Monday, 1st June, and I'm genuinely excited about this one. The session is built around her Mini-Project Magic™ framework - the idea being that a single well-designed 90-minute experience can do more for conversion than a dozen webinars built around information delivery. Katya's argument is that we're in a trust recession right now. People don't convert because they heard something useful. They convert because they experienced something real. The session covers how to design your own mini-project, what the interactive tool that supports it could look like, and why experience-based delivery outperforms information-based delivery for coaches, consultants, and community owners. It's free to attend as a member of The Content Revenue Lab. If you're not in yet, come join us here: https://tinyurl.com/TheContentRevenueLab Date: Monday 1st June 2026 Time: 9:00 AM PT | 12:00 PM ET | 5:00 PM BST Are you finding that live workshops convert better for you than recorded content - or has that shifted for your audience recently? Des - The Content Revenue Lab

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