I've been running Advantage+ audience test for about 10 days now and some days, the cost per result rate swing wildly from 0.12 to 0.25-0.3. While this is happening, my original audience cpc is around the 0.13-0.15 cost per result rate range. QUESTION: Should I just let this Adv+ adset bounce around? Is it slow to settle down because this is the first time this account's using Adv+ audiences? It's only a day or two when the costs spike, attribution does show a dip in KENP but it recovers. Nerve-wracking and itching to fix things when this happens. The Adv+ seem to spend more evenly throughout the day. I need to find a time of day spend report to confirm this. Original audience is contemporary romance+romance pub narrowed by Kindle store. When I created my Adv+ campaign and adset, I applied the original saved audience, and just flipped the Adv+ toggle. So it's got all of the previous gender, audience segment still showing even though it's Adv+ (Interesting, I don't have any "suggest" tickboxes visible.) I expected it would just ignore all of this, even if selected. It's ignoring the age limit at 64 and showing to 65+. I do have a "reduce 90% cpc for men" rule in place.

Adv+ ads show ads to 65+ age group. Since manual age groups preferably end at 64, should we implement a down bid Value Rule for this age group also?

@Malorie Cooper I created a new campaign, with one ADV+ adset and all's good. The men at 90% lower cost has kept the share shown to men to 1% of total. Do you also put a bid reduction on age over 65? It's showing to 65+ age group again.

I'm interested in the the choice of text and description accompanying the creative. For text, should just one choice, an extract for the book be included? Would it hurt finding the right audience if I added the blurb as text option 2 and a super short blurb plus trope list for text option 3? And for the description, do you just add the long cut/paste info into description field 1, and leave the remaining 4 slots blank? Or fill the other 4 slots with customized mix of tropes/hooks for sub-groups of personas. Thanks!