💬 How to Have the “Price Improvement” Conversation (Feel, Felt, Found)
Hey guys! Let’s talk about one of the hardest parts of being a realtor... asking a seller to adjust their price. Here’s a story. A month ago, I had a listing that was sitting for weeks with no offers. The seller was frustrated and convinced the “right buyer” would come. I totally got it, they loved their home and felt it was worth more. Instead of pushing, I used the Feel, Felt, Found framework by Russ Ruffino: Feel: “I completely understand how you feel. You’ve put a lot into this home, and it makes sense to want top dollar.” Felt: “Other sellers I’ve worked with felt the same way, they wanted to hold out for the perfect buyer.” Found: “What they found was that after a small price adjustment, more buyers started showing up, and the right offer came quickly.” We dropped the price slightly, got three new showings that weekend, and sold within 10 days. The key isn’t pressure, it’s helping your client see what actually moves them closer to their goal. 💡 Challenge: Practice this framework this week. Use it in mock conversations or roleplay with a teammate. The more natural it sounds, the more confident you’ll be when it really counts.