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New sub account build for their second location

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A snippet of the type of stuff coming… Section 1 — Choose Your Business Model First This is the most important decision you will make before your first sales conversation. Everything downstream — your pricing, your pitch, your onboarding, your GHL setup, and the long-term value of what you’re building — depends on which model you operate. There are four possible models. Here are the tradeoffs for each. Model A — The SaaS Agency Model Recommended for most beginners How it works: You maintain a GHL agency account at the $297/month Pro plan, which gives you unlimited sub-accounts. Every client you sign gets their own sub-account underneath your agency. You own the infrastructure, you control the assets, and you are the operator of systems that run on the client’s behalf. The client never needs to log into GHL — they simply see the results: calls answered, leads captured, reviews generated. You handle everything behind the scenes. Pricing structure: • One-time setup fee: $297–$497, which covers your initial configuration and build-out time • Monthly retainer: $397–$797/month, which covers ongoing system management, performance monitoring, weekly updates, and your role as their dedicated AI systems operator • Your GHL cost: $297/month flat regardless of how many clients you have on the Pro plan The math at scale: At 5 clients at $500/month, your gross MRR is $2,500. Subtract your $297 GHL cost and your net is $2,203/month. At 10 clients at $500/month, your gross MRR is $5,000. Net is $4,703/month. At 20 clients at $500/month, your gross MRR is $10,000. Net is $9,703/month. At 30 clients at $500/month, your gross MRR is $15,000. Net is $14,703/month. Note: usage fees for calls, SMS, and AI tokens are additional and should either be factored into your pricing or passed through to clients separately. The upsides: You are building a genuine recurring revenue business with compounding MRR. You own the client relationship, the sub-account, and all account data. MRR businesses are sellable — a stable, documented agency at $10K/month typically sells at a 10–15x monthly revenue multiple, putting exit value at $100K–$150K or more. Your low ongoing cost structure means you can offer reduced-risk entry points like a waived setup fee or a discounted first month to close hesitant prospects without hurting your margins. Clients never need to understand GHL — you are their operator, not their trainer.