Retargeting ads are one of the simplest ways to turn warm traffic into actual customers. When someone visits your product page but leaves without buying, that doesn’t mean they aren’t interested. Most of the time they just get distracted, compare options, or need a small nudge. With retargeting, your product follows them across platforms and shows up again when their buying intent is highest. It keeps you top of mind, reinforces trust, and brings them back to finish the purchase. This is one of the most cost-efficient advertising strategies because you’re only paying to reach people who already know you. If your listings are getting traffic but not enough conversions, this might be the missing piece. The real question is this: how many potential sales are slipping through simply because you’re not showing up a second time?