Back in 2023... Online business guru Alex Hormozi launched his second book $100M Leads. There was a long build up to the launch... The likes of which the industry has never seen before. We're talking crazy hype. Everyone was wondering what he'd offer during the live webinar. After all... He was the "I have nothing to sell you" guy. So he MUST have something to sell this time right? Well, during the webinar, Alex started laying out all these courses... Showing the incredible value inside each one... Adding up the price tags... ($997 for this one... $1,997 for that one...) The total value kept climbing higher and higher. People in the chat were losing their minds. Some were excited... others were angry... But then Alex did something crazy. He gave it ALL away for free. Every. Single. Course. That moment inspired me to do something similar… And it’s had more impact than I could possibly imagine. I launched the Expert Coach Community on Skool and started giving away my £5,000 Expert Coach Certification for free. Since then, our community has grown to 22,000 members... It’s one of the most active groups on the platform… And hundreds of coaches have gotten certified completely free. Which brings me to Wednesday's "How To Get Coaching Clients" live session... I’m giving away 200 copies of Alex's brand new book: $100M Money Models. You see, I watched all 9 hours of his latest record-breaking launch last week... And spent $6,000 to purchase 200 copies of his book. So I'm giving them all away on Wednesday.

I’ve been listening to a lot of sales calls from the coaches in Clients On Automation recently… …and the common theme is that most coaches fail to make sales easily because they over coach. The old ways of thinking that giving VALUE and COACHING means the client will buy from you does not work! Most coaches don't know how to give great value AND have their clients buy consistently. Most coaches give great value BUT the client does not buy. Sound familiar? I know some don’t like the word “sales” – I get it! But the truth is, as a coach, selling your coaching is the best thing you can do for a client. Always remember… …in “sales” your intention should always be to help your client. That’s it! So sales is coaching. Your clients’ current way of thinking has put them in the current position they are in. So when you’re on a sales call, what you need to do is to help your client shift their thinking. If your client already knew what to do and how to do it, then they would already have the result. But, as a coach, you must understand the psychology of selling as a coach specifically… …or else you’ll go too deep into coaching and the client will not buy. Worse than that though… …the client will still have their problem! You will not be able to fix your client’s problem completely in a 60-minute session. If your client is going to fix their problem, they will need to buy your service. Transformation takes time and effort. They need your support to fix their problem. The worst thing you can do for a client in your sales call is to have them think that what you have discussed is enough for them to solve their problem. They will only go away and the problem will get worse. Therefore, YOU MUST NOT COACH ON THESE SESSIONS! You will still give high value in your sales call. Because of your sales call, the client will be able to understand their problem on a deeper level. They will be clear on the method they can take to get rid of their problem. They will know the path to take that will eradicate the problem.

Super excited to announce I’m putting the finishing touches on my new book: “Expert Coach Secrets” The book is an A to Z of the coaching method I developed over the past 20 years… And after investing over $500k to learn from the best coaches in the world. Expert Coach Secrets will give you every strategy and skill you need to become a highly paid Expert Coach… And it will walk you through how to get rapid transformational results for your clients. It’s perfect for: * Brand new coaches want to know how to get started * And people who are already coaching want to know how they can level up To launch the book I will be doing a Live Reading over Zoom… Where you will also get a chance to Ask Me Anything… And I’ll probably give away some prizes and bonuses for attending too The dates are still TBC… But it will likely be within the next week or so. So… Would you like to come along? If you would, to give me an idea of numbers… >>> Could you comment below with “yes”... And I’ll make sure you’re one of the first to get the official invitation? Alright… I need to get moving… It’s time to make Bambi & Belle’s dinner :-) As always… I really appreciate you being here.

@Jen Gautier @Alvagh Cronin @Jerome Forman @Martha Acevedo @Hester Regoort @Luisa Convers @Nadine El Halabi @Tracy Stewart @Sandra Graham @Anna Reddy @Sara Kajda @Deleted @Ashley Lauer @Albert Martinez @Marcus Paton

Statistics - There are 5.8k members in this beautiful community - below is a visual of the percentage of people at each level. I’ve just reached Level 5 which is only 4% of us…Come on people Let’s Gooooo! Which level are you at and does the visual motivate you to Level Up??