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Owned by Joseph

MCL Academy

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An Academy to Optimize your business with systems & resources.

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6 contributions to AI Automation Society
Hyper Scaling
I own a Christmas Light Installation Company. I’ve always felt like we have a lot of data to make us run quickly in season. About 1.5 months ago I crossed Nate’s videos. I started to watch a few and things started to come together. About 2 weeks after seeing a video I started building code and apps. As of 30 days from build out I have built over 70,000 lines of code in an interface for the company with over 40 applications. I don’t know the hrs I have put in but honestly I don’t want to know or care to cause of where we are as a company this year. We went from a wagon wheel for transport to an Intergalactic space sheep traveling at light speed. Just insane that we’ve reduced our tech stack and monthly software subscriptions by over 1000$. Not only that but every point of app is 10x better for us and our business than what’s available in the market. Just wanted to introduce myself and show my appreciation of the content Nate puts out. I don’t think he’ll ever know of the impact his content has made on my business.
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Today I tried something uncomfortable:
I showed the system to someone outside the “AI space.” And honestly… best feedback so far 😭 Because they didn’t care about: - prompts - workflows - automations - any of the technical stuff Their only questions were: “How fast does this save me time?” and “Does this stop leads from slipping through?” That hit me hard. Builders love explaining features. Clients care about outcomes. So I spent most of today simplifying the onboarding even more. Removed: - unnecessary setup steps - technical wording - extra configuration Trying to make this feel less like “software” and more like: “plug this in and your lead flow gets cleaner.” Still early, but I finally feel like I’m building around actual business pain instead of just cool tech.
1 like • 4h
I own a Christmas light company and we have to run fast so AI is powerful in this space. I literally scrapped out we did things and I focused everything around the customer experience as primary, our workflow outside of that space secondary. It helps provide the service and it radiates from there. Reverse engineering client outcomes and I’ve found if I take a step back and validate proof of concepts implemented with customer feedback it really helps guide to make their experience better. AI drastically helped build this process for me. Sealing the cracks as nate has mentioned.
I need a push!!!!
@Lindsay and @Nate just watched you video on I stopped learning AI…. I have that PROBLEM!!!! Im building and building and not finishing but I have a potential client with 12 locations that will use my system but cannot get the system finished. I NEED HELP WITH THE MWNTAL GAP I NEED TO FILL!!!!!
2 likes • 4h
I looked at it like an ecosystem and I do have to take a step back and look at the big picture. It guides me where I need to go based on principals and theory from my goal. Stepping away from laying the bricks of code and seeing where I point my energy next keeps me on track. So hard to step back though when you are building.
2 likes • 4h
@James Lerinc same. It’s a powerful tool but I try not to get so sucked in. Like how I know birds start chirping at 4:30 am is probably a sign that I need to manage the time and addiction to it. I’ve built and interface with 70,000 lines of code fully optimized in 1 month. 1.5 months ago I knew nothing and watched nate’s videos and went down the rabbit hole. Changed my business drastically. Super win.
Another slightly painful realization today:
I’ve been building automation systems… but clients actually buy emotional relief 😅 Nobody wakes up thinking: “Wow I really need an AI workflow.” They think: - “Why are leads slipping through?” - “Why is my team slow to reply?” - “Why does everything feel chaotic?” That changed how I rewrote the offer today. Before: “AI-powered lead automation system” Now: “Never lose a warm lead because your business replied too late.” Same system. Completely different feeling. Also started testing response timing. A lead getting a useful reply in 2 minutes vs 2 hours feels INSANELY different psychologically. The crazy part? Most businesses still operate like it’s 2018 when it comes to speed. Feels like there’s a huge opportunity just in fixing responsiveness.
0 likes • 4h
I view it as saving time. But I like how you said they’re buying emotional relief. That’s honestly what it boils down to.
🚀New Video: The AI Career Opportunity Nobody is Talking About in 2026
Everyone in the AI space is being told the same thing right now: start an AI automation agency. But there's a bigger, quieter shift happening that fits way more people. In this video I break down a recent IBM study of 2,000 CEOs, the new chief AI officer wave, the 61-point gap between who can use AI and who actually does, and the two paths into that seat. By the end, you'll know which one fits you and why playing to your strengths matters more than chasing the loudest trend. The IBM study: https://newsroom.ibm.com/2026-05-04-ibm-study-ceos-are-reshaping-c-suite-roles-for-the-ai-era
0 likes • 4h
I literally had this same conversation the other day with someone. So true.
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@joseph-murphy-9563
Lighting entrepreneur locate in Fort Worth, TX. Before Lighting business I was as a Firefighter/ Paramedic for 13 years.

Active 4h ago
Joined Mar 21, 2026
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