Can’t think of a better way to close out the year. Went out with the family for a nice dinner at our favorite local. Two tickets to the hottest venue in my house and the perfect scent for a cozy finish to 2025. Happy New Year to the Brotherhood!

Good evening, gentlemen and ladies present, As we are in the final hours of 2025, many of you are heading out to celebrate bringing in the New Year’,and . Some of you are celebrating at home. Tell us what fragrance that you wore today in 2025. And what fragrance are you going to be wearing bringing in 2026?

It might be cliche, but I can’t think of any other fragrance I’d want to wear more this evening. Happy New Year gents!

Picked this up at duty free a couple years back and really love it when I wear it. Especially in some comfy at home casual wear. It holds a small slice of that sharp fresh OG polo sport dna but with a sweet slightly fruity marine twist. Super versatile and very easy on the nose. Also gets compliments. Fair longevity so reapply when needed 😉👌🏼. Happy new year frag family. Nothing but love. Have the best blessed night.

Happy New Year’s Day, Fragrance Family. Wishing everyone a blessed, peaceful, and positive start to the new year. Chicago is showing no mercy this morning, as we’re kicking things off in very frigid fashion, the kind of cold that makes staying indoors feel like the right decision. Today is all about resetting, slowing down, and taking a moment to breathe before life ramps back up again. I’ll be relaxing at home and soaking in the calm while I can, especially with work starting back up tomorrow. Today’s scent of the day is Luxor Oud by Memo Paris, and it feels perfectly suited for a quiet winter day like this. Luxor Oud opens with a refined richness that immediately draws you in, setting a confident and elegant tone. As it develops, the oud reveals itself in a smooth, polished way—never harsh—layered with warmth and depth that feels both comforting and luxurious. The performance is excellent, with strong projection early on that makes its presence known, then settling into a steady, enveloping aura. Longevity is equally impressive, lingering on the skin for hours without losing its character or balance. Luxor Oud is bold yet wearable, sophisticated without being overpowering, and ideal for cold weather when deeper scents really shine. It carries a sense of quiet confidence that works just as well for a relaxed day at home as it would for a more formal setting. This one earns a solid 8.5 rating for its great performance, projection, and longevity. Here’s to starting the year off grounded, rested, and well-scented. Stay warm and enjoy the day, fam.