The Four Pillars of a Money Model by Alex Hormozi ๐๏ธ๐ฐ๐ก
According to Alex Hormozi, a successful "Money Model" is built on four key types of offers, or "buckets," designed to maximize cash flow and customer engagement. Here's a quick breakdown: 1. Attraction Offers ๐ฃ: These are the irresistible "hooks" designed to get leads to make a purchase upfront, pulling cash flow forward and getting them into your ecosystem. 2. Upsells ๐: Once a customer is in, upsells are used to maximize the gross profit per customer by getting them to spend more money on higher-value products or services. 3. Downsells ๐: For potential customers who aren't ready for your premium offer, downsells provide a more affordable entry point. This turns a potential "no" into a "yes," but they must be carefully structured to avoid cannibalizing sales of your main products. 4. Continuity ๐ค: This is all about building a long-term relationship. Continuity offers are designed to encourage repeat purchases and create recurring revenue, moving beyond a one-time transaction and fostering customer loyalty. Learn More at Alex Hormozi's $100M Money Models book launch: ๐ Date: August 16, 2025 โฐ Time: 9am PT / 12pm ET ๐ Location: Live on YouTube ๐ธ Cost: FREE ๐ Register: https://shop.acquisition.com/pages/register?via=alexi15 P.S. Attached is the $100M Money Models Table of Contents.