Neil and Jonathan jumped on an AMA to talk about the part of “impact” everyone loves to tweet about… until you ask the one annoying question: How do you verify it? Jonathan came in with the Merge Impact lens (and yes, he’s also part of the Grow community), and together we got into the actual plumbing behind credible outcomes: - LandNFTsWhat they are, what they represent, and the step-by-step process to turn “a piece of land” into a verifiable unit of value and stewardship. - GISBoundaries, baselines, leakage, permanence. The unsexy stuff — and the exact stuff that keeps bad data from becoming bad money. - Spectral / spectrometryHow you read change at scale, repeatedly, without turning every project into a PhD thesis or a forever-audit. - BiodiversityMoving beyond vibes into proxies and indicators that markets can actually trust. - Data oraclesThe bridge between “we measured it” and “anyone can verify it” — clean enough for integrity, practical enough for adoption. If biodiversity markets ever sounded brilliant right up until someone asked “prove it”, that was the point of this AMA. Missed it? Drop your questions below — especially the awkward ones.