Here is a link to a black and white FE call ad that I am testing. I just started running click to call meta ads for final expense and I am not currently using a landing page with this ads campaign. Here is a link to the FE ad I am currently running. It says there were 2 placed calls but I did not talk to anyone yet. I wanted to try black and white pictures to get peoples attention and I was told that black and white ads can catch seniors attention. What can I do to generate the most inbound calls from my ads? https://fb.me/adspreview/managedaccount/1RZ2DKyxX8RHQN6 https://fb.me/adspreview/facebook/2qTrQbOUmi6q9Ee