I think its more about building a name for yourself than the actual business name. I think most people understand that detailing is a premium service and its not for everybody so yes you may miss out on a few lower paying clients using a buzzword like luxury in your name but your also attracting higher end clients who want a premium or "Luxury" service. My business JBoogie's Mobile Detailing is just my nickname very basic but memorable and in my city im starting to get recognized as the dude who details out of a mustang. Since i started with rocket ive gotten so many more high end clients that the one or two i scare away with pricing or whatever it may be doesnt bother me because of the 30-40 premium clients i pick up every month and it made me realize my worth is a lot higher and i was undercutting on pricing. If people know you for your business name just stick with it and keep doing your thing😎

I live in Odessa Texas and I run JBoogies Mobile Detailing! Im currently on track to hit my first 10k month and my goal is to hire employees and scale to 20, 30, 40k+ pre month as time goes on!