Why not just put the employment offer (buy your own equipment, 30% of jobs, etc) in the listing? Wouldn't that help disqualify applicants who aren't interested in the offer?

What’s up everyone, I’ve been thinking about something for a while and can’t decide. My business is called Luxury Detailing, and I’ve built a solid reputation under that name, but I’m starting to wonder if the word “Luxury” might be holding me back. I’m concerned some potential customers assume my services are out of their budget just because of the name, even though my pricing is competitive. At the same time, I don’t want to lose the brand recognition I’ve worked for. Do you think “Luxury” attracts better clients, or could it scare away average car owners? Should I rebrand to something more practical, or just adjust my marketing instead?