How do I consume copy every day?
👉 Question: From @mr_2132_56092 “I want to consume copy every day, what are various ways I can do that, and what lists should I sign up for? And how do I break down the flow, style, sale, CTA, and how do I implement it?” 👉 Answer: Create a new email account, sign up for email lists, and read them daily. This is called a swipe file. In terms of a list to sign up for: - Mine (of course lol) - Dan Kennedy - Sabri Suby - Alex Hormozi - Dan Henry - Alex Fedotoff - Gary Halbert These are just to name a few. Honestly, there are 1000s lol. Now, in terms of analyzing them, take a look at the structures. Dissect key sections. Take the hook… how long is it? What is it trying to achieve? What language was used? Then you can take those principles when you write your next hook. How does the writer use storytelling? How long is the body text? Is it short, snappy, and fast paced, or more like an immersive story? Where is the offer mentioned, and why was it not mentioned earlier or later? How is the body copy linked to the offer? How is the CTA set up? Does it feature urgency? Does it focus on transformation? I could go on forever lol. The more emails you read, the more difference you’ll see in structure, pacing, objectives, and everything else I mentioned above. Hope this helps, bro 🔥