Great insight Dorn as usual! Ran the article on Google's NotebookLM with following prompt given Google has 90% + of the search engine market still: "has google's seo strategy changed with AI or based on the uploaded article link" Response (pardon for any loss of formatting): Based on the uploaded source material, the perspective is that Google's core SEO strategy has not fundamentally changed with the advent of AI; rather, existing, successful SEO fundamentals are confirmed to be essential for visibility in AI-driven search. The sources suggest that AI Search Optimization equals SEO. Optimization for AI answers, often referred to by the new terms AEO/GEO (Answer Engine Optimization/Generative Engine Optimization), is viewed as an evolution of existing SEO fundamentals rather than an entirely new process. Here is how the source material illustrates the continuation and reinforcement of Google's SEO strategy: 1. AI Search Ranking Is Not New Google has been incorporating AI into traditional search for about a decade. Therefore, the alignment between SEO best practices and ranking for AI answers is not considered surprising. The source argues that it should be recognized that "there is no AEO/GEO, it’s still just SEO". 2. Passage Ranking and Featured Snippets Practices associated with optimizing for AI systems are rooted in strategies long utilized by Google for SEO: • Passage Ranking (Since 2020): Google introduced its passage ranking algorithm in 2020. This AI system identifies individual sections or "passages" within a web page to better understand how relevant the page is to a search query. This means Google has been rewarding content structured in "chunks" for years. • Featured Snippets (Since 2014): The importance of "chunking" content (writing it in smaller, usable pieces) has been a fundamental part of SEO since Google introduced Featured Snippets in 2014. Any SEO optimizing for featured snippets can attest to the importance of creating passages that directly answer questions.

Hey Dorn, I really enjoyed our chat two Friday’s ago! After our conversation, I feel like I need to focus on helping folks with Technology related tasks starting with AI given my education and experience with Technology and I have launched a Skool Group this weekend to that effect: https://www.skool.com/zero-to-hero-with-ai/about Hope I can still be part of this group as I feel like marketing automations are a big part of work that needs to be done for a marketing agency and I can learn from your experience and wisdom in this space and help out any of the other members who need help with the technical part of automations?

Glad to be here! Just finished my strategy call w Dorn and will encourage anyone who has not done so to book asap as there is a lot of value Dorn has to offer!