John Brophy

Today is January 29 I’m currently working a full-time job in a very small ski town in Colorado. I’ve spent the last few weeks building out my backend and getting extremely familiar with the systems end to end. I’m doing my best to stay consistent in the narrow window I have roughly 6pm–11pm after working 7am–6pm during the day. I’m still not A2P verified yet 😭 which has slowed some things down. So far, I’ve sent out about 30 Looms total 😢 Not the volume I know I need, but I’m actively working on increasing it. On the wins side: I closed a barber shop here in town by walking in and doing door-to-door sales during my lunch break. $1,500 setup + $750/month. I also closed a tattoo artist today through cold DMs and an iframe demo. $2,000 setup + $497/month. I’m working with another barber in Denver someone I used to work with years ago. We recently reconnected. He’s on a $500/month plan with no setup fee since he’s a family friend. In return, I’m giving him the full package: ads, AI, and voice AI. In return of the discount the goal here is to fully build this out as a public case study, create a content series, and openly share everything I’m doing for him. We launched ads last week. I made 10 videos using CapCut’s AI 😂 (apparently I’m a videographer now). Leads are coming in at $3–$6 each. So far, he’s gotten 32 leads, and the AI has already closed 13 of them, with ongoing follow-up happening on the rest. I’ll share a deeper update on this soon. Where I’m struggling right now is focus. With such a small daily window, I keep asking myself: Should I be producing content? Should I be prospecting? Is it realistic to do both consistently with the time I have? That’s the main thing I’m trying to solve next getting clarity on what actually deserves my attention day to day

New comment Feb 2

John Brophy

2 likes • Feb 1

@Jay G general rule of thumb..do what is most important first..that means to me..what moves that needle..aka generates income...outearn all the other problems. You're doing great! Good luck!

John Brophy

0 likes • Feb 1

@Jay G The Real Reasons Most A2P Campaigns Fail 1. The business info doesn’t match reality Carriers verify everything. Common mistakes: Business name doesn’t match the website or legal records Website is missing or looks unfinished No clear description of what the business actually does If carriers can’t easily understand your business, they reject it. 2. The campaign description is too vague “Marketing messages” or “customer communication” is not enough. Carriers want: What type of messages (appointments, reminders, promos, follow-ups) Who receives them (leads, customers, members) When messages are sent (after opt-in, after form fill, after booking) Vague = automatic rejection. 3. No clear opt-in explanation This is the #1 failure reason. Carriers must see: How users opt in (form, checkbox, booking page, keyword) Where the opt-in happens (specific page or process) Confirmation that consent is explicit “No opt-in” or “verbal consent” will fail every time. 4. Missing compliance pages on the website Your website must have: Privacy Policy Terms of Service SMS disclosure language If these pages are missing or hard to find, the campaign fails. 5. Message examples look spammy Examples like: “BUY NOW” “LIMITED OFFER” “ACT FAST”…raise red flags. Carriers prefer: Conversational Informational Customer-driven messages Spam language = denial. 6. Brand and campaign don’t align If the brand says: “We are a dental office” But the campaign says: “We send affiliate offers and promotions” That mismatch kills approval instantly. Everything must line up. 7. Rushing the submission A2P is not “fill it out fast and hope.” Small errors matter: Typos Incomplete fields Contradictory answers Carriers read submissions like legal documents. Tip Always write your A2P submission as if a lawyer and a fraud investigator are reading it — because that’s essentially who reviews it.

Saji Sheriff

Jan 30 •

🤑 | Sales ⁉️s

OMGoodness! I had a discovery call. It went well but....

Hi everyone. Here is the big picture The biz owner sells a program via webinars. He uses GHL and has a system in place. clients are put into a pipeline once they make payment. each client is assigned a staff member that also has a phone number through GHL. The 1st problem they have is when current clients reach out via text or email they get a reply 24-48 later. and that's if they don't fall through the cracks. Biz Owner wants a system that when a current client sends a text or email ( and now maybe even calls in) that the AI Agent can answer their questions (per KB and guardrails) like where they are in the process, if the company is still waiting on documentation from the client, etc. Basically to provide good customer service. after that interaction, the assigned staff gets notified that the client needs to be contacted and what the recent interaction was. ALSO biz owner has a sales team that calls the webinar attendees that didn't purchase the previous night but wants to speak with someone for more information,. The salesperson qualifies the prospect. Either makes the sale or sets an appointment to speak with a specialist on staff. SO biz owner to assist the sales person he was asking the AI Agent to make outbound calls or texts to the leads to qualify them to either make an appointment or notify the salesperson of a "hot" lead. I realize that before I can consider doing a proposal I would/should see the steps that the go through from the client payment to the finish line. Since they already use GHL and have a system in place, how would I build the workflow and AI and test it on his CRM w/o messing anything up in the business? Is that even possible? Would a biz owner allow access to me to "test" within their working system? Thanks

New comment Feb 1

John Brophy

0 likes • Feb 1

@Saji Sheriff any time you create a snapshot be sure to protect your IP by checking that box..it makes it so no one can steel your work by installing your snapshot and then making one of there own (thus copying it). If you have question click the little "?" It will take y ou to ghl uni and a video explination

Derek Jones

Feb 1 •

🥳 | Wins

Med Spa Voice Agent

Good evening "Labbers"! Just quickly wanted to share a win. I signed up a med spa for $1500 AI Voice agent setup and $497 monthly. I went to her website and noticed immediately she was on High Level based on the chat widget that was present. I called the number on the website and it went to voicemail. Whenever I hear a voicemail from a business I go into massive action and create a voice agent demo for them. I bought a High Level number with her area code and built the prompt based on her website. I sent her the phone number connected to the voice agent and she loved it! I told her we could also replace the chat widget on the website and have a "talking website" for her. After 1 zoom call she was all in and signed up. Thanks CEO Lab community!

New comment 25d ago

John Brophy

3 likes • Feb 1

@Derek Jones Great job outta you there!