@Phillip Greenwood The why is easy. I started with a 100% free community on Skool to give something back. I love helping others and especially small business owners or people trying to create an additional revenue stream to better support their families. That said I have added 2 benefits recently to help get people noticed off the Skool platform as well to attract more traffic to their communities hopefully giving them more income for food, clothing, treats, car expenses, a decent Christmas for the kids, holidays, meals out, days out etc. The things I added were a website and the VISIBILITY ENGINE app. Obviously there is a cost attached to building and maintaining these, so although we are still free to join, there is now a Premium tier to help cover those ongoing costs. Because you do not have a Skool community yourself it will be impossible for you to grasp just how hard increasing one's visibility is. It's hard and more so for those who have limited marketing knowledge or experience. Hopefully that answers your question sufficiently. The shorter answer is that I am trying to help others have a bit more success. Cheers John 😎