@John Mueller - The BBB option is a great idea, the BBB is not mentioned a lot anymore, but a lot of us know it's a good reference point. I agree every LLM has its own approach on how to find businesses and present results. I don't see that changing anytime in the near future either. I'd recommend running an AI SEO audit on your website every quarter with all the rapid AI changes. This way you are not playing catch up.

@Joe Quero Here are three different levels of "Tips": 1. Beginner: Brief it like a new hire, not a search engine. Don't just type "write a sales email." Tell Claude who it's for, what tone you want, and the outcome you're after. "Write a warm, under-150-word follow-up to a prospect who demoed our product but went quiet" beats a vague prompt every time. Context is everything. 2. Intermediate: Show, don't just tell.a Paste in an example of your best work — a past email, post, or report that nailed your voice — and say "match this style." Examples teach Claude your brand faster than any list of adjectives. Then iterate in the same conversation instead of starting over: "make it punchier, cut the jargon." 3. Advanced: Build a reusable knowledge base. Set up a Project with your brand guidelines, tone docs, product details, and FAQs loaded in. Now every chat starts with full context, and your whole team works from the same foundation — no re-explaining who you are each time. Pair that with saved prompts for your recurring tasks and you've basically built an in-house specialist. Now, how does Omega Tecks use Claude? We use it to create different materials. We do not connect Claude into our systems as it provides a different "pathway" for bad actors. With our team having direct access to our clients, that is a risk we do not take lightly. For our clients, we work with them to provide the right security and training so their staff now how to work with the different AI models and how to make sure no "client and/or internal" data is being shared. I agree with @John Mueller, that AI is a "tool" and it requires a human to verify everything. The first thing all companies should do is to make sure they have an AI Usage Policy in place and signed by all staff members to protect the business!

Joe, great question. We use Claude in our business, and our clients use a variety of different AI platforms depending on their needs. Some use ChatGPT, Claude, Gemini, Microsoft Copilot, Perplexity, Canva AI, or AI tools built into the software they already use. The specific platform matters, but in my opinion, the bigger issue is making sure the business has the right guardrails in place. Here are a few things every business should think through: 1. 1. An AI Usage Policy that fits your business Each employee should review and sign it. This is important because team members need to know what information can and cannot be entered into AI tools. Mission critical data, client information, financial records, passwords, private internal documents, and sensitive company information should not be placed into public AI platforms unless the business has approved that tool and understands how the data is handled. 2. Proper security for devices, accounts, and networks As AI evolves, business owners and decision makers need to work with their IT partners to make sure the right security measures are in place to protect the business and its data. This includes things like strong passwords, multi factor authentication, device protection, secure networks, access controls, and regular monitoring. 3. Clear roles for how AI is being used AI should have a defined purpose in the business. For example, we see companies using it for content drafting, research, customer service support, meeting summaries, internal documentation, sales follow up, process creation, and brainstorming. The key is to be clear on where AI helps and where human review is still required. 4. Human review before anything is published or sent AI is helpful, but it is not perfect. It can make mistakes, misunderstand context, or produce information that sounds correct but needs to be verified. Anything client facing, legal, financial, medical, technical, or brand sensitive should be reviewed by a qualified person before being used.

@Joe Quero Thank you and you're welcome! For any business using AI, the best first step, is to make sure the AI Usage Policy is in place! If you don't have one, let me know and I can send over our template.