I’ve officially lost my mind. Halloween decorations are down. Christmas lights are up. Mariah Carey has been playing since November 1st. So I figured… WHY THE HELL ARE WE WAITING FOR BLACK FRIDAY? I’m kicking things off TODAY. And I’m doing something I’ve NEVER done before. 🔥 FOR ONE FREAKING DOLLAR. 🔥 Not $1/month. Not a $1 trial that magically turns into some expensive subscription. $1. ONE TIME. And here’s the crazy part… This isn’t some PDF. It’s not another course you’re going to buy and never watch. It’s something you can actually USE. Something you can SELL. Something you can build a real recurring revenue stream around. And because apparently I’ve completely lost my mind… I’M THROWING IN 3 BONUSES TOO. I’m not revealing exactly what it is just yet. But if you’ve ever said… ❌ “I need the right offer.” ❌ “I need the right tools.” ❌ “I don’t know how to sell it.” I’m about to remove all three excuses. The full reveal is TOMORROW. But I’m giving the people who follow me first crack at getting through the doors. 👇 COMMENT “DEAL” BELOW 👇 I’ll make sure you’re one of the first to get the details when this thing opens. And fair warning… This deal disappears SATURDAY AT MIDNIGHT. One dollar. One time. Three bonuses. And a whole lot of opportunity. WHO WANTS IN? 👇 — Herschy

What if getting your first paying client was a LOT easier than you’ve been led to believe? Before I head down to Cabo tomorrow, I wanted to share something I’ve been working on. And I’m pretty excited about this one. For the last 3+ years, I’ve been teaching and refining a very specific approach to helping people land their FIRST paying local business customer. Not just experienced marketers. I’m talking about people who have NEVER run an agency, NEVER sold marketing services, and in some cases, NEVER made a sale in their life. And we’ve seen some pretty incredible things happen. Like Kevin… He was working night shifts. No marketing experience. No fancy website. No agency setup. He learned the process and made his first sale in approximately 10–13 days. He walked into a business, had a simple conversation, and walked out minutes later with his first committed buyer. Or Adam… An 18-year police detective with ZERO marketing sales experience. He learned this same process last summer and went on to sell DOZENS of devices. Here’s what I’ve learned after teaching this to hundreds of agencies: The secret isn’t teaching people MORE marketing. It’s giving them something SIMPLE enough that they can actually go out and SELL. You don’t need to master SEO. You don’t need funnels. You don’t need cold calling. And you definitely don’t need to spend six months building an agency before you get your first customer. You need ONE customer. Then you build from there. So I’ve taken everything we’ve learned over the last three years and packaged it into something new. INTRODUCING: THE FIRST SALE FORMULA A simple four-step system: SPOT → START → SHOW → SELL Four focused training sessions showing you how to find opportunities in your everyday life, start natural conversations, demonstrate a specific solution, and turn that interest into paying customers. Plus, I’m planning a LIVE over-the-shoulder training next Tuesday. HERE’S WHAT I’M THINKING… I’m going to be releasing this for $97 when we start running ads.

Let me know WHY you got in? If you haven't - What questions do you have? Missed it? LIVE ENCORE TOMORROW - https://attendee.gotowebinar.com/register/1114632564865466461

Quick impromptu update for you guys — recorded late, no slides, no polish… just what’s actually happening inside our agency and client accounts right now. Here’s the short version 👇 If you don’t have an AEO offer this year, you’re going to feel it. AEO = Answer Engine Optimization (also being called AISEO / GEO depending on who you talk to) Different name. Same shift. Why this matters (a lot) Clients are no longer just asking: “Can you rank us on Google?” They’re asking: “Why aren’t we showing up when people ask ChatGPT, Gemini, or AI tools who to use?” And here’s the part most agencies are missing… This isn’t replacing SEO. It’s the next layer on top of it. If you already: - Sell SEO - Have AI Spotlight - Do content, ads, or reputation - Talk to multi-location businesses - Build websites - Or are looking to have a HOT OFFER this Year!!! This becomes your what’s next offer. Proof, not theory I’m not positioning myself as “the AEO guru.” I do what I always do: - Hire the right people - Implement internally - Track every lead source - Then show you what’s actually working Right now, we can tell clients exactly where leads come from: - PMAX - Direct - ChatGPT - AI-driven discovery And yes — those AI leads are showing up. Especially for: - Larger brands - Multi-location businesses - Higher monthly retainers What I’m opening up I’m considering hosting a live AEO workshop next week (likely Tuesday). On that call, I’ll walk through: - What AEO / AISEO / GEO actually means (no fluff) - How we’re implementing it for 8-figure clients - What we’re doing internally across our own brands - How you can package this as a clean add-on offer - How to confidently explain it to clients without sounding like you’re guessing Live. Questions allowed. No “trust me bro” slides. 👉 If you want me to run the workshop: Comment AEO below. If there’s enough interest, I’ll drop the details later this week. 2026 is not the year to stay reactive.

(Thanksgiving Week • Black Friday • Clark Griswold Energy Activated) What’s up, champions — Herschy here. I just finished an 11-minute impromptu Zoom, and what was supposed to be a simple “kick off Thanksgiving week” video turned into something way bigger than I expected. Before tomorrow’s announcement drops, I want you to hear this straight from me — because what’s coming next week is going to shift your entire agency trajectory if you’re paying attention. Let me give you the real, behind-the-scenes pulse of what just happened… Most of you are out here trying to juggle 14 tools, 19 tabs, and 6 half-built offers — hoping one of them magically clicks. And if you’re honest, half the time you’re building an agency in the dark, guessing how all these pieces are actually supposed to fit together. Review Snapshot… GBP Scanner… HighLevel… Reviewly… Boomerangs… Sales decks… Fulfillment… Onboarding… AI workflows… No order. No clarity. And that’s not your fault — no one has ever lined it up for you in a clean, chronological way that makes sense. That’s why next week exists. On today’s call, I hit a point that stung even for me: I can’t keep giving one-on-one time to everyone forever. You’ve seen it. Some of you have booked calls with me, gotten insane value, and walked away saying it changed your whole direction. But I realized something today: It’s time to stop trying to help one person at a time… …and start equipping the entire community at the same time. Because every single person in this group deserves to finally see the full picture. So next week, I’m hosting something I’ve been wanting to do for YEARS: The Agency Starter Kit LIVE. (ASK LIVE.) Hours with me. Over-the-shoulder walkthroughs. No tech overwhelm. No randomness. No missing pieces. Just the real order of how a modern AI-powered agency is built: Setup → Systems → Sales → Support 4 phases. Start to finish. Clean. Clear. Repeatable. And yes — I’m pulling back the curtain on exactly how I went from zero → six figures → $250K agency → SaaS → scalable MRR.