HOW TO EARN FROM FACEBOOK, INSTAGRAM & YOUTUBE 4 Content Types Explained 1. STORY What it is: The 24-hour photo/video that appears at the top of Facebook/Instagram. How it earns you money: On Facebook: - Facebook puts ads BETWEEN stories. If you post many stories daily, you get a share from Story Ads. - You can also add Link Sticker to drive people to your WhatsApp, website, or paid class. This is where most Kenyans make money - selling, not just views. - Requirement: You need to be in Content Monetization Program. On Instagram: - Instagram stories don't pay directly, but they make you money 3 ways: 1. Affiliate Links: "Swipe up" link to Jumia, Amazon products. 2. Selling: Post your products, M-Pesa till, WhatsApp number daily. 3. Close Friends Subscription: People pay KES 100-300/month to see exclusive stories. Pro Tip for Skool: Tell them - Post 5-8 stories per day. Mix personal + teaching + selling. 80% value, 20% selling. 2. PUBLIC POST WITH PHOTOS What it is: Normal feed post - 1 photo or carousel (many photos). How it earns you money: On Facebook: - This is your HIGHEST PAYING format in 2025/2026. Facebook now pays for photo posts through Performance Bonus / Content Monetization. - You get paid based on Reach, Likes, Comments, Shares. One viral photo like your "I ARE" series can make $20-$100. - Photos with text on them get more shares = more money. On Instagram: - Instagram pays through Bonus if you are invited. - But main money is: Brands pay you for photo posts. With 5k+ followers in a niche (tech, fashion, farming), local brands will pay KES 2k-10k per post. - Use carousel (5-10 photos) - Instagram pushes it more. On YouTube: - YouTube has Community Tab (photo posts). When you get 500 subscribers, you can post photos there. It drives views to your videos, which brings more ad money. Pro Tip for Skool: Always add your website watermark `www.danseremdigital.com` at bottom. When photo goes viral, everyone knows it's you.