I have learnt that people don't buy based on logic but must justify any logic, which actually end up to be emotional buying. Thus it means that our content should just make people feel something for them to take action (to buy from us). 1. Pain – Imagine returning merchandise back to shelves after funds are not enough Living from pay check to pay check Bills and pressing debts Having to work many jobs, routine monotonous job, stressful job and boss 2. Desire – Better and brighter future with financial independence Flexible life Have financial control and financial freedom More time with family, and fun holidays and trips 3. Simple life – Simple job, desirable returns. Predictable business and returns Business that is clear, with step by step guide Thank God we can tick all these in our Legacy Business Program which has a Blue Print (to success) Let’s gooooo😁