What if getting your first paying client was a LOT easier than you’ve been led to believe? Before I head down to Cabo tomorrow, I wanted to share something I’ve been working on. And I’m pretty excited about this one. For the last 3+ years, I’ve been teaching and refining a very specific approach to helping people land their FIRST paying local business customer. Not just experienced marketers. I’m talking about people who have NEVER run an agency, NEVER sold marketing services, and in some cases, NEVER made a sale in their life. And we’ve seen some pretty incredible things happen. Like Kevin… He was working night shifts. No marketing experience. No fancy website. No agency setup. He learned the process and made his first sale in approximately 10–13 days. He walked into a business, had a simple conversation, and walked out minutes later with his first committed buyer. Or Adam… An 18-year police detective with ZERO marketing sales experience. He learned this same process last summer and went on to sell DOZENS of devices. Here’s what I’ve learned after teaching this to hundreds of agencies: The secret isn’t teaching people MORE marketing. It’s giving them something SIMPLE enough that they can actually go out and SELL. You don’t need to master SEO. You don’t need funnels. You don’t need cold calling. And you definitely don’t need to spend six months building an agency before you get your first customer. You need ONE customer. Then you build from there. So I’ve taken everything we’ve learned over the last three years and packaged it into something new. INTRODUCING: THE FIRST SALE FORMULA A simple four-step system: SPOT → START → SHOW → SELL Four focused training sessions showing you how to find opportunities in your everyday life, start natural conversations, demonstrate a specific solution, and turn that interest into paying customers. Plus, I’m planning a LIVE over-the-shoulder training next Tuesday. HERE’S WHAT I’M THINKING… I’m going to be releasing this for $97 when we start running ads.

Hey Everyone - This is a MASSIVE ANNOUNCEMENT - No Labor Day sale. No “72-hour bonus.” I’d rather give you something you can actually use. And thanks to @Tom Omnus @Michael Stagger @Michael Stuart @Kevin Casanova @Brent Marking , and @Shawn Ferrigno you are going to get the Best Labor Day Weekend Deal EVER! Watch The First Episode Here - https://youtube.com/playlist?list=PLQeRlbT7KPxI&si=gYsZU_Aybi5iCNO8 Last week, I opened up a small coaching program for 5 agencies. The goal is simple: Go from cold → conversations → client in 30 days. And we’re building the entire client acquisition machine together. Their niche. Their market. Their foot-in-the-door offer. The actual pain they’re solving. Who they should target — and more importantly, why that business should give a damn when they reach out. Then we build the rest. Where to find the right businesses. The hooks. The outreach. The channels. The follow-up. The booking process. The sales conversations. The proposals. The close. The onboarding. The fulfillment. Until it becomes a day-to-day operating system they can actually run. Here’s where it gets interesting… Yesterday, the guys agreed to let me open the doors and publish the sessions. Meaning you get to watch us build these agencies in real time. Not another polished course where everything magically worked in hindsight. You’ll see the decisions. The questions. The adjustments. The stuff we keep. And the stuff we throw in the trash. Basically, you get to sit in the fishbowl and watch what’s normally direct, paid work with me. Free. I’ll release the first session this weekend, then another each week through September. And while we’re doing it, we’re rebuilding my agency alongside them — starting small in Cabo and running the same process ourselves.

🚀 Stop Waiting for September. Build Traction Now. Most agencies are seeing the same thing right now… Lower response rates. Clients on vacation. Deals moving slower than usual. That’s normal. What isn’t normal is sitting around waiting for September to magically fix your pipeline. This week I announced something I’ve never offered before. I’m opening up an over-the-shoulder training where I’ll walk you through two real client accounts inside our agency. Not theory. Not a polished case study. The actual work we’re doing right now to generate traction during one of the slowest times of the year. Here’s what you’ll see: ✅ How we audit a local business from scratch ✅ How we rebuild marketing assets after another agency dropped the ball ✅ The exact systems, tools, automations, and workflows we’re using ✅ How we package, position, and sell these services ✅ How we’re building case studies that create momentum heading into the fall One client is a hardscaping company we’ve been rebuilding from the ground up. The other came back after trying to do it themselves… and now they’ve asked us to take everything back over. You’ll see the wins. You’ll see the mistakes. You’ll see exactly how we think. If you’re still trying to land your first few clients—or you’re looking to tighten up your fulfillment—this is the kind of behind-the-scenes training I wish someone had shown me years ago. We’ll do it live next week, you’ll be able to ask questions in real time, and the recording will be included. 💬 Comment “TRACTION” below if you want first access to the special Wingman member pricing when I open registration later this week. -Herschy

There will be another webinar on Thursday to go over the Early Bonuses and extra software training for those of us who are/were quick enough to join in early. Webinar is the same link as Tuesday's Launch Call and today's Encore Call: https://attendee.gotowebinar.com/register/1114632564865466461

Let me know WHY you got in? If you haven't - What questions do you have? Missed it? LIVE ENCORE TOMORROW - https://attendee.gotowebinar.com/register/1114632564865466461