Hi everyone, I wanted to share my experience. Again :). The workshop document is so fantastic. At first I thought I will just fill it out but found myself overwhelmed with a single seating time commitment so..... Using the origin story, mission, vision and signature offering prompts @Lara Young has provided I whittled them prompt at a time. I used multiple models (mostly free) to see how they each arced. Once the output arrived. I would read through it and then just sleep on it and pick it up next day to revise it. It actually gave me time to truly think through and reestablish what I stood for. Once all the individual prompts were done, I transferred the finished version to the brand vault document and filled out the remaining blanks in one sitting. I stepped out for a walk and came back to review and edit it in my "words". Viola. It was now alive and well. I just fed it through two models for a blog post. Got two different versions. Will sleep on it and revise tomorrow. If you are still reading this, I share this to say taking the time and marinating in this was super helpful to me. I had always talked about my niche but did not have the words and finesse to articulate it. Going through this exercise it has taken a much better form and shape that is recognizable. If you havent gone through the exercise, I highly recommend it.