Hello guys, this is the best time to get early access to SellMato if you haven’t already. We are giving you 3months of free access with a digital gift copy of the book for signing up today on SellMato.io

Good Day, Afternoon, or Evening Everyone. We are counting down to the unveiling of our great project where we offer everyone the opportunity to own a piece of our work, and continue to earn while we do all the heavy liftings. Before we hit the zero count, we will be welcoming everyone to a FREE virtual podcast event, live streamed also for everyone to join. To fully be a part of this, Kindly introduce yourself in a comment to this post by sharing your name, your Business or Startup’s name, and your location so we can make room for you during the invite. Thank you guys for making it to our community 🤗

Thank you guys for waiting, we have finally completed our iterations and now, we’re opening the door to early adopters. Visit SellMato.io to begin

Once your business idea has been validated and you’re convinced you’re going to pursue it — the next major step is something many entrepreneurs skip: 👉 Researching and securing your business identity (IP, domain, and legal presence). If you get this wrong, it could cost you your brand and burn your money. 🔍 Phase One: Use a Test Name (Not Your Forever Brand) when you’re still testing, don’t rush into full branding. Instead: 🧪 Use a placeholder/test name for early MVP testing 💻 Create basic landing pages or service offers 📉 Avoid spending heavy on logos, domains, or branding packages just yet ✅ Save your budget until the concept is proven. You can always pivot later without losing assets. 🛡️ Phase Two: Secure the Real Deal Once Proven When you’re ready to go serious, here’s your step-by-step: 🔤 Brainstorm a name that resonates with your niche and target audience 🌐 Check domain availability (.com and .org) – secure them both if possible for authority building 📝 Search trademark databases to avoid infringement 🏷️ Verify trademark class availability for your industry 🗂️ Check your Secretary of State database for entity name availability in your region 🛍️ Reserve or register the name immediately if your budget allows 🎨 Create a logo and launch a professional landing page (this increases trust if you’re collecting pre-sales, interest, or investor meetings) 💡 Bonus Tip: Even if the business doesn’t scale, you’ll still own digital assets like: 💎 Domains 🧩 Logos 📦 Branded materials These can be resold or reused, helping you recover value or reinvest into the next idea. 📱 App Builders & Freelancers? Read This: If you’re hiring freelancers or starting tech development — ALWAYS use a test name during your early phase. It protects your brand and gives you flexibility during development. 🧭 Final Rule: 💼 Only invest in full formation, trademarking, and branding after testing and confirming the business is real, needed, and sustainable. 🔧 Need Help with This? Comment below!!!!

Guys, as a serial entrepreneur with over 5 high-net businesses, I’m going to share these secrets with you for free, and I hope you avoid some of my very painful failures. Through the next week, I will be dropping these points in the general discussion room. The next post after this will come with a very invaluable but FREE gift 🎁 that will help you strengthen your finances. You have an idea, you did good research, and you’re convinced it will work. Then you ran off to look for funds or invest yours. BIG MISTAKE NUMBER ONE. 1. NEVER INVEST IN ANY IDEA THAT HAS NEVER BEEN TESTED AND PROVEN PROFITABLE. Businesses must be tested and proven profitable before investment decisions are allowed. In the early millennial age, any idea that looked like it could work easily attracted funding and support. In fact, people were called geniuses for merely starting a website business. But today, that’s impossible. The competition is higher, and buying choices and options have skyrocketed. To stay safe with your investment funds, you must learn to test your product or services. Get some basic sales — or if it’s that good, land some huge surprises. HOW TO TEST: When my team and I started our fintech/payment infrastructure, after research reports came in from R&D, everyone wanted us to build a powerful mobile app, web app, and all that stuff that makes us look big and powerful — with an investment of about $200K or more — after which we would start to chase customers. But from my experience, that would be a horrible idea. Here’s what we did instead: 1.1 We looked for a white-label business in that niche, applied, and got approved — but never spent a dime. 1.2 We asked everyone on the team to reach out to friends, families, or people on the street who might need that service or even a switch from what they were already using. 1.3 We asked questions about how they would prefer to use the service if offered a replacement. 1.4 We realized they wanted value-added services and lower fees — stuff we could provide without spending so much.