Jul 2 (edited) • General Discussions
🚫 Mistake #2: Failing to Research and Secure Your Business Identity Early
Once your business idea has been validated and you’re convinced you’re going to pursue it — the next major step is something many entrepreneurs skip:
👉 Researching and securing your business identity (IP, domain, and legal presence).
If you get this wrong, it could cost you your brand and burn your money.
🔍 Phase One:
Use a Test Name (Not Your Forever Brand) when you’re still testing, don’t rush into full branding. Instead:
🧪 Use a placeholder/test name for early MVP testing
💻 Create basic landing pages or service offers
📉 Avoid spending heavy on logos, domains, or branding packages just yet
✅ Save your budget until the concept is proven. You can always pivot later without losing assets.
🛡️ Phase Two:
Secure the Real Deal Once Proven
When you’re ready to go serious, here’s your step-by-step:
🔤 Brainstorm a name that resonates with your niche and target audience
🌐 Check domain availability (.com and .org) – secure them both if possible for authority building
📝 Search trademark databases to avoid infringement
🏷️ Verify trademark class availability for your industry
🗂️ Check your Secretary of State database for entity name availability in your region
🛍️ Reserve or register the name immediately if your budget allows
🎨 Create a logo and launch a professional landing page (this increases trust if you’re collecting pre-sales, interest, or investor meetings)
💡 Bonus Tip:
Even if the business doesn’t scale, you’ll still own digital assets like:
💎 Domains
🧩 Logos
📦 Branded materials
These can be resold or reused, helping you recover value or reinvest into the next idea.
📱 App Builders & Freelancers? Read This:
If you’re hiring freelancers or starting tech development — ALWAYS use a test name during your early phase. It protects your brand and gives you flexibility during development.
🧭 Final Rule:
💼 Only invest in full formation, trademarking, and branding after testing and confirming the business is real, needed, and sustainable.
🔧 Need Help with This? Comment below!!!!
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🚫 Mistake #2: Failing to Research and Secure Your Business Identity Early
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