I've been unwittingly committing a terrible crime. Were it not for @Shannon Boyer's Classifieds Headline challenge earlier, I might not have had this massive epiphany today. My wits have returned and this is the lesson I have learned. Strap in. WIth all this chatter about Growth Boost and keywords and discovery rankings, I forgot my own advice. The advice that brings me clients. And brings my clients clients. "Your brand starts with you. And YOU—your true, unfettered self–will attract your most loyal squad." And what did me ignoring that advice result in? A community About page that might as well have said "blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah" for the entire 1000 character limit. Doing the headline challenge I let loose. I wasn't writing for the algorithm. I was writing for people. And while the feedback made me grin ear to ear, it also smacked me upside the head. I don't think my About page has EVER gotten that sort of response 🤣 Here's another thing I challenge my clients with: If someone read a piece of your content (your homepage, a post, an email), and your name or logo wasn't attached to it, would they know IMMEDIATELY, without a shred of doubt, that YOU wrote it? (It's a great little test. I highly recommend giving it a try.) So I marched my fingers over to my About page and asked myself the same question. The answer was a resounding... NOPE. If you've seen my brand colors, you'll know they're hot pink, neon green (the fancy name is chartreuse haha), black and white. My About page was the equivalent of beige on beige on beige. Yikes! Completely devoid of my personality. My evil twin in a way. 😈 So I corrected that. Because yes, the robots index your assets, raise your rank, and boost your visibility, but it's HUMANS who opt in, engage and buy. Not the artificial non-intelligents. Humans. Quirky. Weird. Funny. Charming. Irrational. Passionate. Lovely humans.

Let me ask you something... How many free communities have you joined trying to figure out Skool? How many times have you Googled "how do I set up [thing]" and gotten zero results that actually make sense? How many hours have you wasted searching through Skooler forums or help documents that somehow answer everything except the thing you actually need? If you're a Skool group owner - or you WANT to be one - and you feel like you're out here figuring it all out alone, I see you. And I built something specifically for you. Friday, I'm opening the doors to the NEW Standard tier of the Build Lab, and it is the place where Skool group owners stop guessing and start building with actual support behind them. And here's what makes this different: I'm not just someone who learned Skool last month and decided to teach it. I bring years of experience as an award-winning educator who has spent her career developing courses and curriculum and helping others create high-quality courses and memberships. I've taken all of that and brought it into the Skool space, which means the support you get here isn't just "here's where to click." It's grounded in real expertise about what actually makes a community work, and that combination is genuinely hard to find anywhere else. No more dumb questions (there are NONE here, seriously). You can ask where the button is to add a link as many times as you want! No more spiraling at 11pm over your community setup. We'll help you decide the best direction for your topic, your audience, and your situation. No more feeling like everyone else has a secret roadmap you weren't handed. Get the confidence to make the decisions you need to make so that you start making progress instead of waiting to "feel ready." This is YOUR place to get it done. Don't miss it. Friday is a ONE DAY ONLY founding member launch. That means the price you lock in on Friday is the lowest this will ever be. After Friday, the price increases dramatically. So if this is speaking to you, you're going to want to be ready.

Ever dream of being a public speaker but think there's no way YOU could do it? CLASSIFIEDS VIP members @Traci Poe and @Liisa Reimann are here to prove you wrong! Traci is the owner of Public Speaker's Growth Hub, and Liisa is the owner of Funnel Forensics, and they are teaming up to bring you one amazing masterclass right here on TUESDAY. Check the calendar to see the time in your time zone! ___________________________________________________________ This is what they have to say: Does it grind your gears to see folks with less experience getting speaking gigs? Maybe you worry you’re not quite ready to put yourself out there as a speaker. Or that there’s some magical way to get invited onto a podcast or summit you haven’t cracked yet. ➡️You are ready and there is no magic. You just have to know where to look, how to pitch yourself, and what to do once you get the green light. And that’s exactly what we’re covering in this live session on June 16. Whether you want to speak on podcasts, virtual summits, local stages, workshops, panels, and workshops, or at networking events and conferences, speaking can increase your visibility, expand your audience, build your credibility and authority, and attract clients. If you’ve been hesitating because you: don’t know where to find speaking opportunities feel awkward pitching yourself worry you’ll make a fool of yourself aren’t sure how to turn speaking into actual business growth then pull up a chair! At the end of this masterclass, you’ll have a clear roadmap for speaking success: 🎤 Where to find aligned speaking opportunities 🎤 How to pitch yourself with confidence 🎤 What to include in a speaker one-sheet that actually opens doors

The problem is that most women try to do it alone. That is why I have been rebuilding The Steady Room from the inside out. New curriculum. New community rhythm. New pricing. A place built around three things. Safety. Stability. Honesty. If you are a single mom rebuilding after divorce, separation, trauma, recovery, or loss, you are welcome here. Free to join. https://www.skool.com/singlemomera-2063/about?ref=276c8139216347e480aff96e0c15a5fa

So many people applied for the VIP experience and I wasn't able to accept everyone given the requirements of the group, but I hate turning people away and not providing some kind of help! I'm thinking about starting another kind of group for people who are earlier on in their journey. It would be a one-year commitment (since you really aren't in it to win it if you aren't willing to give this endeavor at least a year of effort). Is this something you might be interested in? Comment below with the areas you are struggling with or the kind of help you would like or the kinds of opportunities you would like to participate in. I'm excited to hear your thoughts!