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MH Sales Mastery Network

134 members • Free

4 contributions to MH Sales Mastery Network
June: Leadership Culture!
This month's theme is Leadership Culture. Please list any questions, particular topics, or insights you have regarding Leadership Culture that we can discuss this month. What is Leadership Culture? Here's what Google says: Leadership culture refers to the shared beliefs, behaviors, and practices that shape how leaders act, interact, and make decisions within an organization. It dictates whether an organization is managed through strict authority or by empowering people collectively to navigate challenges and drive growth. Leadership culture isn’t just a set of HR guidelines; it is the living, breathing personality of your workplace. It is heavily influenced by how leaders behave, what they pay attention to, and how they handle crises. Our goal this month is to help you better understand what kind of leader you want to be, what kind of culture you want to create in the workplace, and how your actions and choices will impact your employees and colleagues.
2 likes • Jun 2
I love this topic! I strive to be the kind of leader who empowers team members to grow as much as they choose. I spend a great deal of time mentoring and coaching managers so they can be their best, continue to grow, and take advantage of opportunities as they arise. One important lesson I have learned is that not every team member wants the same level of career growth, and that some are genuinely happy where they are. Accepting this has been an essential part of my development as a leader. More recently, a regional team member shared that while we invest heavily in developing managers, they would like more support in growing within their own roles. This feedback reminded me that, even though they are leaders in their positions, it is still my responsibility to actively support their growth. I took this input seriously and created a plan that I will share with the team in an upcoming meeting. One of my main leadership accomplishments is ensuring that teams are actively involved in operational changes. I do this by fostering open discussions, listening to concerns and ideas, and making sure team members are part of the change rather than having it dictated to them
What Would You Change?
I left my role as a GM of a retail dealership, Titan Factory Direct in San Antonio, TX, making well over $650K per year to launch MH Sales Mastery. My wife, @Marisa Flores- Mascorro was not to thrilled with that decision but she knew it was coming. For years, I wanted to make an impact and create change in the industry with regard to how the sales force within it operates. We set out to revolutionize the industry and I think we have done a great job of that over the last 3 years and there is SO MUCH MORE TO DO! However, I want to hear from you...WHAT WOULD YOU CHANGE ABOUT THE INDUSTRY? Please share your thoughts in the comments and let us get to work for you! LET'S GROW!
4 likes • May 27
I would change the language we use when referring to manufactured homes. The term “trailer park” carries outdated and negative connotation that doesn't reflect the reality of today’s manufactured home communities or the people who live in them. A simple starting point is to move away from the word “park” and use “community” instead. Referring to these properties as manufactured home communities or mobile home communities better reflects the sense of neighborhood, stability, and pride that residents experience.
Introduction
My name is Jennifer Barrett. I have been in the manufactured housing industry for 19 years and in property management for 28 years. I had the pleasure of working with ELS for 16 years and am currently with BoaVida Communities. In my role, I support regional and property managers, with a strong focus on building communities where people feel comfortable calling home. It is a pleasure to be part of this group, and I look forward to connecting and collaborating with you all.
Manufactured Housing in the Social Media Era
How important do you believe social media really is in the manufactured housing industry? Not just for marketing homes, but for building trust, educating buyers, creating relationships, and growing long-term business. I’d love to hear from professionals in the MH space:• What platforms have worked best for you?• Has social media actually led to sales or stronger customer connections?• Where do you see the industry heading digitally? Interested to hear different perspectives from across the industry.
2 likes • May 24
In today’s market, it is imperative that we establish and maintain a strong presence on social media. Our goal should go beyond simple visibility. We need to actively educate people about manufactured housing (MH) ownership and highlight the lifestyle that comes with it. This includes sharing real stories, showcasing the benefits of MH living, and providing accurate information that helps prospective residents make informed decisions. Most importantly, we have an opportunity—and a responsibility—to work toward changing the stigma surrounding MH living. Through consistent, thoughtful, and engaging content, we can reshape perceptions, build trust, and position MH as a smart, desirable housing option.
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Jennifer Barrett
2
6points to level up
@jennifer-barrett-6645
With over 27 years of real estate experience, I currently serve as an Operations Lead at BoaVida Communities.

Active 27d ago
Joined May 24, 2026
Sacramento California
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