When you send people to an opt in for a PDF guide/ checklist/ template (basically a downloadable thing), just collect the first name and email address. Don't collect the last name, phone number, or anything else when doing a registration like this. It will boost your conversion rate on your landing page significantly.

Hi everyone! I did a small test of about 100 people in this free Skool Community. I initially only let 100 people in but then I let a few more in that came organically. My goal was to experience using Skool as a place for my free community to come together as opposed to Facebook. I think there are pros and cons to both. I'm going to end this test now and I'd like to survey you to understand how you want me to move forward with my free community. Do you want to stay here on Skool or would you like to have it on Facebook? Things to think about: - Are you actually coming into this Skool group and interacting/ consuming content/ asking questions/making connections? - Would you actually go into the FB group and interact/ consume content/ ask questions/make connections? - When you get emails from the Skool system about the posts I make, do you make an effort to come and read/watch? - If I emailed you about something I posted in the FB group would you go and read/watch? Please let me know your thoughts. The way you want to interact with me matters and I want to be able to reach you in a way that is not ignored and I want to be able to create a safe and collaborative environment you are excited to pop into each day.

There's a time and a place for cookie-cutter. I've made millions selling standardized programs and the need is definitely there. These have always been my big blockbuster programs that scale to the moon. I love running and selling these BUT... There's a point on your growth journey when you (the entrepreneur) can't get what you need from a cookie-cutter group coaching program. That's when you look at enrolling in yet another group coaching program and it just doesn't feel 100% aligned. Not because the program isn't good or the coach isn't great at what they do. It's more of like a "been there done that" kind of feeling and you know enrolling in another group coaching program isn't the level up that is going to create your biggest breakthrough. This is actually the work I do with my in my paid Clients Online Mastermind. It's not work that can just be thrown into a webinar, livestream, or masterclass and be sold. It's very much customized so it fits your business like a glove. I had to put my work at this more advanced level into a container like a paid year-long mastermind because I simply can't fit this into the constraints of an online course or group coaching program. At the end of the day we all need basic strategies, but there is a point when you've got the basic strategies down and you're still not getting the breakthrough you desire. These are the breakthroughs that are impossible to put into standardized content. In my case, this is why I started my Mastermind in 2019. What are YOUR thoughts on this?