Our website will be launching soon and we'll be starting our social media pages shortly. My question is, how do paid ads work? Is it worth hiring a specialist to produce them? or should we produce them ourselves. Should we place them with Google? Fb IG or YouTube. Do they really work, it just seems to me that when I've already purchased a product I get flooded with ads for that particular product, which defeats the objective. Which in my opinion isn't the most effective way to get the most from the ad spend. Any tips or view points will be much