Knowing your numbers. (Read till the end and there is a gift for you) Doesn’t matter if you’re an affiliate, a media buyer, or running your own offers. If you don’t know what you can afford to pay… you’re guessing. And guessing is never a strategy. Guessing is why most people: • Turn ads off too early • Get scared to scale • Overpay for traffic • Or decide “traffic doesn’t work” Why this dynamic pricing model matters When I work with partners, I use a dynamic pricing model and you’re going to see more and more companies move this direction. Here’s why. Most affiliates and media buyers get paid on the front end (CPA / CPL). Advertisers, especially high-ticket coaches, info products, and SaaS companies, make their money on the back end and want to pay on rev share. That works great for: • Creators with organic social followings • Companies with big email lists • JV’s and collabs where traffic cost is close to zero I love that model. I even teach it. But that’s not how scale happens. Where real scale comes from Scale comes from: • Super affiliates • Media buyers • People spending their own money on ads These folks arbitrage traffic: They buy traffic → generate leads/sales → at a lower CPA than what the advertiser pays. That difference is where the money is made. And this is where most high-ticket advertisers struggle. Conversions happen later. Backend data is delayed. ROAS isn’t clear in real time. For affiliates, that’s too much risk. Affiliates are performance marketers. They spend their own money. They need to know, now, if something is working. That’s why even ClickBank recently moved a big push toward CPA payouts instead of rev share. How dynamic pricing fixes this Dynamic pricing ties front-end payouts directly to: • Real backend conversions • Actual lifetime value • Clear CPA + margin goals So instead of guessing payouts, the math decides. That’s how: • Affiliates scale with confidence • Media buyers know exactly what they can pay • Advertisers stop blowing margins