Dec '25 • General discussion
My Dynamic Pricing Model
Knowing your numbers. (Read till the end and there is a gift for you)
Doesn’t matter if you’re an affiliate, a media buyer, or running your own offers.
If you don’t know what you can afford to pay… you’re guessing. And guessing is never a strategy.
Guessing is why most people:
• Turn ads off too early
• Get scared to scale
• Overpay for traffic
• Or decide “traffic doesn’t work”
Why this dynamic pricing model matters
When I work with partners, I use a dynamic pricing model and you’re going to see more and more companies move this direction.
Here’s why.
Most affiliates and media buyers get paid on the front end (CPA / CPL).
Advertisers, especially high-ticket coaches, info products, and SaaS companies, make their money on the back end and want to pay on rev share.
That works great for:
• Creators with organic social followings
• Companies with big email lists
• JV’s and collabs where traffic cost is close to zero
I love that model. I even teach it.
But that’s not how scale happens.
Where real scale comes from
Scale comes from:
• Super affiliates
• Media buyers
• People spending their own money on ads
These folks arbitrage traffic:
They buy traffic → generate leads/sales → at a lower CPA than what the advertiser pays.
That difference is where the money is made.
And this is where most high-ticket advertisers struggle.
Conversions happen later.
Backend data is delayed.
ROAS isn’t clear in real time.
For affiliates, that’s too much risk.
Affiliates are performance marketers.
They spend their own money.
They need to know, now, if something is working.
That’s why even ClickBank recently moved a big push toward CPA payouts instead of rev share.
How dynamic pricing fixes this
Dynamic pricing ties front-end payouts directly to:
• Real backend conversions
• Actual lifetime value
• Clear CPA + margin goals
So instead of guessing payouts, the math decides.
That’s how:
• Affiliates scale with confidence
• Media buyers know exactly what they can pay
• Advertisers stop blowing margins
When you know your numbers, traffic stops feeling risky.
The real problem in this industry
Most tools tell you what already happened.
Where traffic came from.
Who sent it.
What converted.
That’s helpful… but it’s not enough.
Most people don’t struggle with data.
They struggle with “now what?”
They don’t know:
• What to scale
• What to pause
• How to make sense of the numbers
• How to buy traffic confidently
So they freeze.
Or they shut everything off.
What I’m working on (quick teaser)
I’m working on a software that doesn’t just track what happened…
It tells you what to do next.
How much you can safely spend.
What your traffic is actually worth.
And how to scale without blowing margins.
More on that soon 👀 It’s gonna be game changing
Quick gift for you
When I presented this model at Anik Singal’s Board of Experts mastermind last week, I made a simple media calculator to explain it.
I want you to have it.
It helps you figure out:
• What you can pay on the front end
• Based on your backend offer
• While still hitting your CPA goals
Most of you are in my text community, if you are, text the word “calculator” and I’ll send you the link to a dynamic cpa calculator that does this for you. If you are not part of the text community, text 917-636-1998 to join, it’s free.
Know your numbers.
Then scale.
4
3 comments
My Dynamic Pricing Model
skool.com/eric
Affiliate Turnkey – Partner With Eric is a done-for-you affiliate system with funnels, training, and offers so beginners can earn commissions fast.
Leaderboard (30-day)
1
+5
2
+1
Powered by